Detailed explanation of the core advantages of the SHEIN platform and its operating strategies

SHEIN, as an e-commerce platform established in Nanjing, China, has won widespread recognition around the world in recent years for its unique business model and efficient operating strategies. SHEIN not only has a huge influence among high-income female youth, it even exceeds Amazon. So, what are the advantages of the SHEIN platform?

1. Low price advantage

SHEIN is famous for its low-price strategy, and new registered users can enjoy discounts of up to 70%. Women’s T-shirts are only $6, and skirts are no more than $12. Even after settling in RMB, the prices are very attractive. This low-price strategy not only attracts a large number of consumers, but also ensures high sales of products.

2. Supply chain response rate

SHEIN has formed a full-process supply chain system, covering fabric development, sample development, mass production, quality control, warehousing management, logistics and transportation, etc. Clothing suppliers in Guangzhou must complete production of 100-500 orders within 7 days. In comparison, ZARA’s production cycle is 3-4 weeks. SHEIN’s supplier evaluation mechanism also ensures the quality of goods.

3. Business promotion model

SHEIN chose a business promotion model based on KOC (Key Opinion Consumer) instead of the traditional KOL (Key Opinion Leader). KOC posts information on multiple social media and can receive free product distribution or promotion commissions every month. This strategy greatly increases the brand’s visibility and influence.

4. Sales policy

SHEIN has certain requirements for settled merchants, including but not limited to having legal business qualifications, a stable supply chain, and providing high-quality products and services. In addition, SHEIN also restricts some sensitive products, products involving intellectual property rights, illegal or ethical products, etc.

5. Image size requirements

In order to ensure the best product display effect, the SHEIN platform has clear requirements for image size. The main image size is recommended to be 800×1000 pixels, the detail image size is recommended to be 800×800 pixels, and the thumbnail image size is recommended to be 200×200 pixels.

6. Logistics and delivery methods

SHEIN uses a variety of logistics methods, including traditional express delivery, centralized shipment, international express delivery and overseas warehouses. The choice of these logistics models can not only meet the needs of users, but also provide SHEIN with an advantage in the competition in the cross-border e-commerce market.

7. Platform style

SHEIN is an e-commerce platform focusing on fast fashion. It provides a variety of style choices from retro style, street style to sweet style, meeting the needs of young people for diversified and personalized fashion products.

8. Conditions for settlement

Successfully entering the SHEIN cross-border e-commerce platform requires meeting a series of strict conditions, including business registration, product quality, price and profit, supply chain and inventory, customer service, etc.

9. Promotion channels

SHEIN has achieved significant success using promotion strategies such as multilingual Google AdWords ads, Google Shopping ads, and dynamic remarketing.

The success of the SHEIN platform lies not only in its low-price strategy and efficient supply chain management, but more importantly in its unique business promotion model and complete sales policy. In the future, SHEIN is expected to continue to lead fashion trends and bring more surprises and creativity to young people.