Amazon has strict assessment indicators for sellers. Among them, the order defect rate indicator is less than 1%, the pre-delivery cancellation rate indicator is less than 2.5%; the late delivery rate indicator is less than 4%; and the effective tracking rate indicator is greater than 95%. If these indicators are not met, or one or more of them are not up to standard, it may cause the listing to be reviewed or the store to be frozen.
For example, the product defect rate indicator includes negative reviews, A-to-Z and claim disputes. If the seller has more negative reviews than positive reviews, it is easy to make the product defect rate indicator exceed 1%, causing the listing to be reviewed or the store to be frozen. This is often related to product quality. Amazon may first warn or review the product, but it may also directly send an email to cancel the seller’s sales rights, prompting the seller to submit an appeal plan if he wants to continue selling.
When sellers encounter this situation, they should take specific improvement measures for specific problems, such as timely handling of negative review return orders or A-to-Z, timely response to customers, timely delivery, and using logistics with qualified tracking rates. In short, sellers should take good care of their accounts, do a good job of products and services in details, and serve customers in a real way. Compared with infringement, association, and fake orders, the proportion of store closures due to poor account performance is lower, and the probability of restoring store sales rights through appeals is much higher.