When cooperating with “Internet celebrities”, the cost is one aspect, but it is by no means the only prerequisite for cooperation. Only by correctly understanding the needs of “Internet celebrities” can we achieve twice the result with half the effort. The needs of “Internet celebrities” are mainly reflected in the following five aspects:
① The video has content and is fresh;
② The product is worth recommending, meets the needs of fans, and can resonate with fans;
③ It helps to increase fans and obtain platform commissions;
④ Get products for free or for a fee;
⑤ It can increase popularity and can enhance the reputation of the brand.
What to do after finding an “Internet celebrity”
After the seller has established a cooperative relationship with an “Internet celebrity”, the following aspects can be used to improve the efficiency of cooperation:
① The two parties communicate and launch videos that are in line with the brand style and the corresponding market aesthetics;
② Use Bitly to create a link that can track traffic and sources, and put it in the first few lines of the “Internet celebrity” video to assist sellers in tracking and analyzing publicity data;
③ Providing Coupon Code can better track and calculate the ROI of marketing, and the effect will be faster;
④ The title should look attractive, with brand names and keywords, and the advertising nature should not be too strong;
⑤ Analyze data and regularly analyze the input-output ratio. If it achieves the expected effect of the seller, it can be retained, otherwise it should be replaced as soon as possible;
⑥ Soft advertising is better than hard advertising. Using benefits or commissions will make the “Internet celebrity” more attentive, and will not make fans feel that the advertising nature is too strong, and fans are more likely to accept it.