“Internet celebrity” marketing is a way to import off-site traffic. Whether it is a new seller or an old seller, whether it is a big seller or a small seller, it is very necessary to understand this marketing method. The circles of “Internet celebrities” abroad are generally quite wide, such as video websites, forums, blogs, discount websites, etc. Among them, YouTube is a platform where “Internet celebrities” gather the most, because on this platform “Internet celebrities” can get commissions from the platform through original videos.
When sellers communicate with “Internet celebrities”, they should understand the income structure of “Internet celebrities”, figure out the nature of their cooperation with “Internet celebrities”, whether it will help the development of “Internet celebrities” themselves, or whether this cooperation is just a pure money transaction. This section will talk about how to start “Internet celebrity” marketing from the following five aspects: the role of “Internet celebrities”, the criteria for selecting cooperative “Internet celebrities”, how to find “Internet celebrities”, how to cooperate with “Internet celebrities”, and how to specifically cooperate in marketing.
The role of “Internet celebrities”
1. Bring long-term accurate customers to brands or products
The posts provided by “Internet celebrities” are carefully prepared and very objective, because only in this way can they attract more fans. If the fan base of the “Internet celebrity” promoting the product matches the product user base, then the huge fan team of the “Internet celebrity” may be transformed into users of the brand or product.
2. Assist the credit of the store
If the product and store are well received after the promotion of the “Internet celebrity”, it is not only a word-of-mouth promotion for the seller, but also will enhance the trust of the later self-built website. The promotion of “Internet celebrities” enhances the user’s sense of trust, which directly increases sales and enhances the brand’s credibility.
3. Improve network marketing power
Some “Internet celebrities” and their brokerage companies may have a much better understanding and grasp of network marketing than many ordinary sellers, especially “Internet celebrities” who mainly output content. They can more accurately grasp the psychology and demands of online consumers, and they have also mastered the necessary marketing skills in practice. On the one hand, sellers can deepen their understanding of online marketing in the process of cooperating with these “Internet celebrities”; on the other hand, some of the content produced by these “Internet celebrities” is of very high quality, which will be inspiring for the promotion of sellers’ products and self-built websites.
4. Obtain customer data
When cooperating with “Internet celebrities”, sellers can obtain the source of each traffic by adding a short link with traceable data, clearly grasp the contact information of each potential customer and transaction customer, make subsequent maintenance simpler and more convenient, and accumulate a customer database for the brand.