As a well-known e-commerce platform, jumia has many hot-selling categories, covering clothing, electronic products and other fields. On the Jumia website, users can easily browse and purchase a variety of high-quality goods to meet consumer needs. So what are jumia’s hot-selling categories? What currency does jumia use?
1. Mobile phones and 3C products: shapers of life habits in the digital age
With the improvement of the level of intelligence in Africa, mobile phones and 3C products have become jumia’s star products. The younger generation is keen on technology and digital life, and has a strong desire to buy the latest mobile phones and electronic devices. Chinese merchants have technical and production advantages in this field and can provide attractive products.
2. Fashion clothing, shoes and accessories: a fashion vane pursuing individuality and quality
Young consumers pay attention to individuality and fashion, and the demand for fashion clothing and shoes is steadily increasing. jumia focuses on these categories to provide merchants with more exposure opportunities. Chinese merchants are competitive in design, quality management and price, and are expected to succeed in this field.
3. Small appliances: the perfect combination of life convenience and technological innovation
With the improvement of living standards, African families’ demand for small appliances has gradually increased. Kitchen appliances and personal care products are popular on Jumia. By providing high-quality, fully functional small appliances, Chinese merchants can meet the young families’ constant pursuit of quality of life.
What currency does Jumia use?
Jumia is an African e-commerce platform with sites in Nigeria, Morocco, Egypt, Kenya, Cote d’Ivoire, etc., covering 11 countries. Each site is operated separately, with an independent front and back end, and sold in the local loan currency.
Due to the low credit of African currencies, the range of changes is prone to large fluctuations. Since the Jumia platform adopts a fixed exchange rate, it helps to protect the rights and interests of merchants.
Jumia and more than 50,000 local African companies cooperate with individual merchants, and have a wide audience and relatively mature localized business standards in Africa. At present, it has opened up markets in more than 14 African countries. At the same time, Jumia is the only e-commerce platform in Egypt that has obtained a national license e-commerce license.
Due to the large population, local material shortages, and the early stages of economic development, offline retail was very backward, and users’ demand for online shopping grew rapidly. According to statistics, the average African population per shopping mall in Africa is about 60,000, while this number is 389 in the United States and 7,426 in Southeast Asia (excluding China). Jumia’s development prospects are very bright.
Jumia is Africa’s leading e-commerce platform, selling popular products including mobile phones and 3C products, fashion clothing, shoes and accessories, and small appliances. The platform uses local currency for sales to protect the rights and interests of merchants. The jumia platform is exploring the African e-commerce market and bringing rich development opportunities to Chinese merchants.