As a novice seller, if you want to succeed on the Amazon platform, it is crucial to choose the right product. But how to choose the right product? What data do you need to consider when choosing a product? Next, I will introduce what data support is needed for Amazon product selection.
1. Shopping cart add-on volume: This is an important data support for Amazon product selection, reflecting the real demand of consumers for products. Most consumers will add products to the shopping cart and then gradually decide whether to buy them. Therefore, the add-on volume is a very important indicator that can help sellers determine whether the product has market potential.
2. Order volume: On the Amazon platform, the ultimate goal of sellers is to achieve transactions and thus gain profits. Therefore, sellers need to pay attention to the conversion rate of the product, that is, the proportion of potential customers converted into actual buyers. Order volume is an important indicator reflecting the conversion rate of the product because it reflects the actual sales situation. If the order volume of a product is high, it means that many potential customers have been converted into actual buyers, which means that the product has a high sales potential. On the contrary, if the order volume of a product is low, even if the product is very popular, it may not be able to achieve transactions, which is not beneficial to the seller.
3. Buyer search volume: On the Amazon platform, the search volume of a product represents the consumer’s interest in and demand for the product, so it is also an important data. If a product has a high add-to-cart rate and conversion rate, but the search volume is unstable, it is necessary to further analyze the reasons. One possible situation is that the product is monopolized by large merchants. Another possible situation is that the high conversion rate traffic of the product comes from a specific channel rather than from a wide range of consumer searches, which can also lead to unstable search volume.
The above is what data support is needed for Amazon product selection. Choosing the right product is one of the keys to the success of Amazon sellers. When selecting a product, you need to consider many aspects and comprehensively analyze various data to ensure that the selected product meets market demand and has sufficient sales potential. For novice sellers, the above-mentioned data are very important reference indicators. I hope this article can help everyone.