The more accurate your product keywords are, the greater the probability that they will be searched by buyers, and the higher the possibility of generating transactions. Therefore, Amazon merchants have been trying to find out how to filter out accurate keywords. This article introduces three methods of filtering accurate keywords for your reference!
1. Filter out keywords that are different from product attributes
For example, if the product you sell is Mobile Phone Chargers, but in the keyword table obtained, carbattery charger is found. Such words that are different from your product attributes must be directly filtered out no matter how popular they are. Consumers search for carbattery chargers because they want to buy products with this attribute. Even if they see your product, they will not click to buy it. If such words are used, it may increase exposure, but it will lead to a decrease in the conversion rate of the product.
2. Filter out keywords with inappropriate popularity
This step should be analyzed in combination with the competitiveness of the product category. In the red ocean market, where competition is fierce, it is recommended to choose keywords with medium popularity; in the blue ocean market, where competition is small, it is recommended to choose traffic words with high popularity.
3. Filter out keywords with high concentration
The concentration data is the ratio of the clicks of the top 3 ASINs in the search results to the clicks of all ASINs in the search results. (Data comes directly from Amazon) If this data is higher, it means that more consumers will click on a few specific products when searching for the word. Generally speaking, the market monopoly of this keyword is high. It is recommended to carefully consider keywords with a concentration of more than 45%.
4. Prefer words with high supply and demand scores
The supply and demand relationship of a keyword represents the competitiveness and demand market of the word. Supply refers to all search results of the keyword; demand refers to the monthly search volume of the keyword. If the value is higher, it means that the supply is less and the demand is higher, reflecting that the user demand for the word is large but the competition is small. This is a very ideal keyword.
The above is an introduction on how to screen accurate keywords. If you want to know more details, you can continue to pay attention to Lianlian Cross-border Payment!