The core of search engine marketing is “keywords”. Internet users first enter the name of a product or service they want to find on the search engine, and then the search engine will list the search results. Internet users can enter the target website by clicking on the link they want to know. The selection of keywords is divided into core keywords and derivative keywords. Core keywords refer to the positioning of a product, while derivative keywords are a supplement to core keywords. Different types of visitors can be captured through different keywords. On search engines, there are many keywords that are very competitive within the industry. Only by constantly optimizing your own keyword list and optimizing the URL, TITLE, META tags of the web page, as well as the content and links of the text, can you get higher returns. The business model of search engines includes paid inclusion, paid ranking, and click-through charges. Although these services are charged, to a certain extent, it is worth it for cross-border e-commerce companies to pay this fee, because doing so will bring more visitors to the merchant’s website and the effect will be quick.
Keyword priority
Choosing target keywords is the real beginning of a natural search or paid search marketing campaign. Once the product or other goals of the marketing campaign are selected, merchants must carefully decide which keyword to target before conducting natural search optimization or paid promotion.