The main image video has the function of interactive marketing. Sellers can set a “countdown treasure box” in the video. When buyers watch the main image video, they can receive coupons in the “countdown treasure box”, which can greatly reduce the bounce rate of the main image video and drive the transaction conversion of the product.
In addition, sellers can effectively integrate the resources of other social media platforms to improve the interactivity of video marketing and enhance consumer participation. Consumers are infinitely creative. Instead of waiting for consumers to passively receive video information, it is better to let consumers actively participate in the process of communication. In the era of social media, consumers not only want to be able to create their own video content, but also like to upload and share it with others. They always spontaneously share videos that they are interested in, and the videos will spread on the Internet with information about the company and products in a “viral” way. They capture countless netizens as a transit station for communication through their own charm, and can help promote corporate brands without relying on traditional media channels. Therefore, how to find the right brand appeal and combine it with video is a problem that companies need to focus on.