Video marketing is a combination of “video” and “Internet”, that is, it takes content as the core and creativity as the guide, and uses carefully planned video content to achieve the purpose of product marketing and brand communication. The current videos include both exquisite “micro-films” produced by professional teams, such as the video advertisement of Extra Gum, and small videos independently produced by small and medium-sized enterprises and online stores.
First, video marketing has the advantages of video, with strong appeal, diverse forms and contents, and novel ideas. It can produce a kind of visual impact and expressive tension, and quickly attract the attention of consumers.
Secondly, video marketing has the advantages of Internet marketing, such as strong interactivity, strong active communication, fast communication speed, and low cost. It can not only allow consumers to view product details more intuitively, but also realize self-communication through the power of netizens. Consumers will be interested in precision marketing videos and then pay attention to them, and then change from followers to communicators and sharers. The objects of communication are bound to be people with the same interest characteristics. This process is to accurately screen and spread to achieve the purpose of marketing products or brands.
In online stores There are generally two display locations for product videos, one is the product main picture video, and the other is the product details page video. No matter which video, it is a marketing activity in the final analysis, so successful video marketing requires not only high-level video production, but also the discovery of the highlights of marketing content. Shooting videos and taking pictures may seem different, but they are actually similar, because videos are actually made by playing pictures quickly and continuously. There are many ways to shoot product videos: one is to shoot with a mobile phone, and it is best to prepare auxiliary equipment such as a tripod, a small slide rail, and a handheld stabilizer to help us better complete the video shooting; the second is to use professional photography tools (such as SLR cameras, camcorders, etc.) to shoot, you can get a better quality video; the third is to use a third-party video generation tool to generate a video. This method reduces the tedious process of shooting, but sometimes it cannot meet the requirements of marketing.