Today, we have higher and higher expectations for brands in social media, which forces brands to allocate more power from traditional media to win more consumer participation and interaction. Because Instagram has been growing, it has become a battleground for brands, and everyone is learning how to combine marketing technology with art to stand out. The true meaning of creating brand effect is not just as simple as hyping it up among the audience. We need to encourage consumers to actively explore and ultimately be inspired. Using social media for advertising is only part of it. Brands must strive to become event promoters who can integrate content and attract fans to participate widely. Therefore, we need to use some marketing techniques to help companies achieve better marketing results.
1) Visual marketing is better than text marketing
Studies have shown that the brain processes visual content 60,000 times faster than text content, and 40% of people say that visual marketing is more useful than plain text. Many customers are reluctant to read lengthy text marketing. Even relatively good text marketing is difficult to impress customers and is easily forgotten. However, using an interesting and thought-provoking picture or video to convey marketing information will leave a deeper impression on customers and achieve better marketing results. This is why many brands prefer Instagram.
In addition, we can post a mix of pictures and short videos. It is best to make your own videos, or you can go online to find videos related to your brand or product, then tag the video with your URL and post it on your Instagram page. You can also collect more videos from your fans. The content you post should not always be about the product. Some content carefully made around fans may also achieve some unexpected results.
2) Big-name effect
In order to achieve the desired marketing effect, we can find some big advertising accounts to help post. This can be said to be the cheapest way on Instagram. Instagram can search for many different big accounts based on different keywords. Currently, all posts posted on Instagram can be seen by fans. Posting in this way must be much cheaper than CPM advertising on websites. There are many accounts that provide this service. Only by finding the most suitable one can we effectively help us promote.
3) Tag traffic
(1) Use accurate tags to attract traffic.
We should use accurate tags that are close to the product to attract traffic. Blindly using tags often brings very poor results.
(2) Don’t use too many tags.
If you use a large number of tags, it will lead to a bad browsing experience for users. They originally wanted to see detailed descriptions of products and pictures, but ended up seeing densely packed tags, which will also increase the bounce rate.
4) Fan protection
The characteristics of the Instagram platform are large traffic, fast information dissemination, high activity of registered users and high user participation. However, as people pay more and more attention to Instagram, more and more companies and sellers are doing marketing on it, and the competition is also fierce. In order to make our brand and account stand out, we need exquisite pictures, beautiful copywriting, appropriate traffic-generating tags, a variety of activities and platform promotion to package and operate. The operation ideas of different categories and products are also different. The specific methods require sellers to explore and study in real practice.