Many cross-border e-commerce sellers may feel that their products are not closely related to the holidays when they promote or advertise during the holidays. However, it is not necessary to be too relevant to integrate into the holiday atmosphere. You can easily achieve the holiday effect by using holiday elements.
Let’s use an example to illustrate. The following is a carousel ad for brand promotion. Obviously, the product is not highly related to the holiday atmosphere, but the image uses Christmas elements to successfully integrate into the holiday atmosphere and attract holiday traffic.
Similarly, you can also add appropriate holiday atmosphere images to your brand flagship store or A+ page, which will undoubtedly increase conversion rate.
The value of incorporating holiday elements
Holiday promotions often make people feel that their products seem to have nothing to do with the holiday, but in fact, there is no need to be too demanding about relevance. As long as it integrates the holiday atmosphere, it is enough to resonate with consumers and enhance brand appeal.
As shown in the example above, even if the brand’s product is not highly related to Christmas, it successfully attracts holiday-related traffic by adding Christmas elements. Adding festive images to brand flagship stores or A+ pages can also help conversion. The Christmas-themed A+ brand story clearly demonstrates this point. Even a small addition of festive elements can ignite the charm of a brand.
Incorporating festive elements, although not highly correlated with the product itself, can help improve the brand promotion effect. There is no need to pay too much attention to the direct correlation between the product and the festival, and subtly integrate festive elements to ignite the festive charm of the brand. This is not only reflected in brand promotion, but also applies to flagship stores or A+ pages. By cleverly using festive elements, the brand will be more attractive and add more fun to the festival promotions.