Entering spring, Amazon’s North American and European stations ushered in a grand spring promotion. This promotion attracted the participation of many sellers. Some sellers successfully submitted flash sales and 7-day promotions, obtained the spring promotion logo, and even some products were recommended on the Amazon homepage, which undoubtedly brought a wave of traffic conversion for sellers. However, this also means that more attention and effort need to be invested to ensure the success of marketing activities and compliance of accounts.
1. Spring promotion: business opportunities and preparation
Amazon’s promotion activities are difficult, and not all sellers can easily participate. The promotion activity logos of the European and North American stations show rich business opportunities. Active preparation and reasonable planning will give sellers more advantages. Adopting flexible promotion strategies and seizing more product promotion and brand exposure in the promotion is a rare opportunity for sellers.
2. Warehouse trends and product replenishment
After the promotion, sellers with replenishment needs need to keep an eye on the trends of Amazon warehouses. Emergency notices have been issued, and some popular warehouses are temporarily closed, which may cause delays in the entry of goods into the warehouse. Therefore, the inventory replenishment of products needs to be arranged reasonably to ensure the sustainable supply of products.
3. Strictly investigate illegal variants and accounts that violate the agreement
Amazon conducts strict investigations on illegal variants and unfair behaviors. Specifically, some accounts were blocked mainly because of violations of variant violation clauses, including adjusting asin content or variant combinations. These violations are aimed at obtaining rankings and comments, increasing product ratings and conversion rates. At the same time, some accounts were deactivated on the grounds of violating Amazon’s third agreement policy, namely “taking unfair actions or abusing Amazon features or services.” This series of events sounded a wake-up call for sellers, reminding them of the importance of compliance operations.
4. Compliance and sound operation
Amazon’s spring promotion has brought new challenges to sellers and also spawned higher compliance standards. Compliance operations are the guarantee of long-term and sound operations, and sellers need to comply with regulations in all aspects. Whether participating in promotional activities or product promotion and management, compliance operations are the first step on the road to long-term success.
The spring promotion is a business opportunity, but also a challenge of risk and compliance. Sellers need to understand the opportunities and challenges of the Spring Promotion, avoid any possible violations, and maintain the healthy development of their accounts. Only through careful preparation and compliance with regulations can sellers achieve more success in business opportunities.