For Chinese sellers, the Allegro platform has a very attractive feature: the vast majority of sellers on the platform are Polish companies, and the total number of sellers on the entire platform is about 130,000, so competition is relatively small. On the Allegro platform with huge potential, as long as sellers find products with market gaps, business opportunities are within reach!
Although Allegro is a full-category platform, there are some products that are in particularly high demand.
Among them, the six major categories of home and garden, health and beauty, clothing, shoes, electronics and home appliances are the fastest growing key strategic categories on the Allegro platform. In particular, electronics and clothing are the two most popular categories among buyers. During the 8-day promotion period of the platform’s BlackWeek (Black Friday) two years ago, an average of one smartphone was sold per second. And the clothing category sold more than 175,000 pieces every day last year, with huge demand!
Allegro strategic categories
If sellers are doing these categories, you might as well list Allegro as the first stop for multi-platform operations. In addition, the platform also regularly holds various promotional activities and supports a variety of promotional methods, so sellers don’t have to worry about a lack of business opportunities.
Allegro also welcomes sellers with advantageous products to join. For sellers who can provide Allegro’s required products, the platform has launched a special plan – Bestsellers. Sellers who meet the plan will receive fee reduction support, and can even reduce sales commissions to 0.5%.
Multi-platform layout will gradually become the latest trend in the cross-border industry. Sellers who want to continue to develop in the industry cannot ignore this development trend, but should timely layout multiple channels based on their own category advantages to make their cross-border business development more stable. For those sellers who are doing business in the European market, the Allegro platform, which has the largest traffic in Europe, is very suitable as one of the channels of the multi-platform operation strategy, adding bricks and tiles to their cross-border territory.
A new wave of cross-border e-commerce industry has arrived. It is courageous to go against the current, but going with the flow may make better use of existing resources and create more wealth for yourself. Have you thought about what you are going to do?