For every cross-border e-commerce seller, the end of each year is their busiest time, because there are many holiday activities such as Christmas and New Year’s Day, and each cross-border e-commerce platform also has its own crazy shopping festival activities. In order to increase their sales performance, many foreign trade e-commerce companies have been preparing for promotional activities a few months ago, and they are eager to do something big. However, some foreign trade e-commerce companies found that their business during the New Year’s Day holiday was not as good as they expected. What is the reason?
Many e-commerce sellers see so many promotional activities on New Year’s Day and think that their business will definitely increase. This is a one-sided idea. You must know that during the New Year’s Day holiday, if their own stores have promotional activities, other foreign trade e-commerce companies will naturally have their promotional activities. Everyone is on the same starting line. Is their business not good because their promotional efforts are not very strong, and consumers cannot see our sincerity? Besides, the promotional activities of cross-border e-commerce platforms can only increase the traffic of stores to a certain extent, and enable more consumers to come to the platform to browse products. As for whether these traffic can be realized, it depends on the products and promotional activities of various foreign trade e-commerce sellers.
Is our business getting worse because the promotional products we choose are not suitable?
New Year’s Day is a day to welcome a new year. Consumers will definitely prefer products with festive packaging and auspicious meanings. In this way, consumers will feel better after buying them. If the products we choose for promotion look ordinary, consumers will not want to buy them at all, and even if there is a big promotion, it will not work. When choosing New Year’s Day promotional products, we must choose those products that have good sales and consumers were reluctant to buy before, so that we can increase our sales in a short time.
Is our business getting worse because consumers don’t know about our promotions?
Before the New Year’s Day holiday, in order to increase traffic, many stores will release relevant promotional information in advance to attract consumers to their stores. Did we not do a good job in the previous promotional warm-up activities, resulting in no one knowing about our promotional activities? In the subsequent business process, we can preheat our activities in advance, put promotional advertisements for our products on the homepage of the cross-border e-commerce platform, and promote them on other social media. Send an email to our previous customer service staff, inviting them to browse our products on New Year’s Day to achieve the purpose of publicity.