On the Amazon platform, it is crucial to adopt an efficient and aggressive advertising strategy to allow new products to quickly occupy market share and gain good exposure. The core of this strategy is to push the product to the first page of search results for the two keywords with the largest traffic and the highest relevance in a short period of time. This article will introduce how to use this strategy, as well as the specific advertising structure and operation steps.
1. Core of advertising strategy
The core of the efficient and aggressive standard product advertising promotion strategy is to quickly push the two keywords with the largest traffic and the highest relevance to the first page. Usually, this strategy can be achieved in about 15 days, and is suitable for companies that have no restrictions on advertising budgets and want to quickly improve product rankings.
2. Advertising structure and operation steps
The following are the specific steps and operation methods of the advertising strategy to achieve rapid ranking of standard products:
Keyword advertising settings:
Create two keyword advertising campaigns, targeting the two keywords with the largest traffic and the highest relevance.
The budget for each advertising campaign starts at $10 and gradually increases to $50-$80 to ensure sufficient advertising exposure and clicks.
Bid setting:
The initial bid is set to the suggested bid or 1.5 times the suggested bid to ensure competitiveness in the bidding ranking.
The bidding strategy adopts a fixed bid and adjusts the bid level in time according to the advertising effect.
Budget adjustment:
After the budget is spent every day, add five click costs to the budget for a week to increase the popularity of the product and get more exposure and clicks.
The continuous increase in the budget for a week is to keep the budget above 50 to ensure that there are enough orders under the keywords.
Automatic advertising settings:
Turn on automatic advertising and deliver ads in a close matching manner to expand the keyword range and attract more traffic.
Download the search term impression share report every week, find out the words with good performance and deliver them again, and continuously optimize the advertising effect.
Continuous optimization:
While maintaining the stable keyword ranking, gradually reduce the budget for the two keyword ads and start new advertising campaigns. At the same time, phrase match the original keywords to expand the keyword range.
By adopting efficient and aggressive advertising strategies, standard products and new products can quickly occupy the market and increase product exposure and sales. However, it should be noted that this strategy requires targeted advertising settings and continuous optimization adjustments to ensure maximum advertising effectiveness.