Pinduoduo Cross-border is Pinduoduo’s newly launched cross-border business. Relying on the platform’s advantages in the domestic market, supply chain, and e-commerce, it provides sellers with a fast and convenient channel to reach foreign consumers and expand their business scope. What is Pinduoduo’s cross-border business process? Which regions are it mainly facing?
1. Cross-border is mainly facing regions:
Facing the North American market, assisting China’s manufacturing in sailing.
2. Pinduoduo’s cross-border business process:
1. Merchants are responsible for:
Publish products and provide commodity liquidation floor prices
Send goods to regional warehouses for replenishment (the logistics freight for this section is temporarily borne by the platform)
2. Platform is responsible for:
After sending samples, there is a chance to release sales through platform review.
Provide free English customer service
After the order, the logistics sent from the regional warehouse to the customer’s domestic and foreign warehouses, the store does not need to be responsible for the time being
Wave to understand advertising marketing and promotion, and merchants do not need to bear it.
3. Product requirements:
Some categories are temporarily not supported for sale, including but not limited to:
Any food category
Some products require FCC, FDA and other sales certification certificates, and cannot be sold without certification.
Plants and plant products, animals and animal products
Medical products (including medicines, medical devices, adult products, etc.)
Firearms and ammunition, control equipment, offensive weapons, flammable and explosive items
Pure batteries and mobile power supplies
Infringement of intellectual property rights and counterfeit and shoddy goods (including content products)
Illegal publications, printed materials, audio-visual materials and other promotional materials
National transportation restrictions, etc.
4. Product price composition
Store supply price = product cost + profit
There are no other operating, advertising, logistics and other costs
5. Product sampling and packaging
Merchants must pay attention to the status of backstage products in real time after submitting goods
For products that enter the “waiting for sample” state, please check in time and assign samples.
Product packaging specifications
6. After-sales service
If there are store responsibility issues such as quality, the merchant shall bear the after-sales responsibility; if there are problems other than those of the merchant, the platform shall bear the after-sales responsibility.
7. Settlement period
Sales settlement, estimated settlement period is about 15 days; settlement in RMB.
Pinduoduo’s cross-border business is a new business launched by Pinduoduo, mainly targeting the North American market, providing an overseas channel for Chinese manufacturing. After the merchant releases the product, the platform provides sample review, free customer service, logistics and other support.
Prohibited products include food, medicine, guns, etc., and the product requirements need to comply with relevant certification certificates. Merchants are responsible for after-sales service, and the platform bears logistics responsibility. By understanding Pinduoduo’s cross-border business process, merchants can quickly expand their business scope.