(i) Formulate a product sales tracking information form and collect product sales information
After receiving the sales order tracking task, the sales staff needs to fill out and design a product sales ledger, distribute it to colleagues in the customer department, and ask them to help collect relevant sales information and conduct data analysis.
By collecting sales information, you can find out whether the sales of this batch of goods are selling well and where the main problems are. You can discuss with the sales staff based on this and continuously update and improve the sales plan.
(ii) Collect and review customer files and design questionnaires
In order to better understand customers, sales managers need to review previously established customer files from time to time, design corresponding questionnaires based on the specific details of imported products, and collect product usage and consumption information from customers by phone or email.
When designing the questionnaire, we mainly investigate the customer’s age, income, family composition, time of purchase, product color, company service, and satisfaction with the product. We adopt a closed-ended approach to design, and the questions are concise and clear, not too cumbersome, saving customers’ answering time and improving the accuracy of questionnaire feedback. In this way, the questionnaire results will be more valuable for reference, laying the foundation for the next market sales positioning.
(III) Visit customers to understand the reasons why the product is popular or unsalable
After receiving the questionnaire, customers need to be classified into two categories: old customers and new customers. At the same time, sales staff are arranged to visit customers, with old customers as the survey subjects for regular advance visits, to find out the reasons why the imported products to be investigated are popular or to discuss the problem of unsalable products.
When visiting customers, sales staff need to patiently listen to customers’ feedback on the purchase experience or sales of the imported products, and make corresponding records. They need to understand the reasons why the products are popular or unsalable (such as materials, colors, varieties, etc.), which affect the overall sales of the products.
After all sales staff of the company have collected the product information fed back by customers, they will summarize the report, discuss together, and together with the import department, propose corresponding solutions and opinions for the product problems.
Tips
Key points of imported product sales survey
Imported product sales survey is an investigation into the sales of imported products and whether the value of imported products can be realized. Only when imported products are sold smoothly can the value of products be realized and enterprises can make profits.
The contents of imported product sales survey include:
1. Investigate whether there are similar products;
2. Investigate customer satisfaction;
3. Investigate product sales, including product prices, sales volume, etc.;
4. Investigate product sales trends;
5. Other investigations, such as product sales channels, advertising, market environment, etc.