In order to further enhance the shopping experience of platform users, in August 2020, Amazon released a new “Improve Product Information Quality” feature, referred to as “LQD”. For sellers, “LQD” is equivalent to an intelligent assistant for Listing information. It will identify ASIN products that lack important attributes and prompt sellers to supplement relevant information to reduce the risk of customer returns caused by information errors and Listing removal caused by information violations.
How to operate LQD
We can find the “LQD” option in the “INVENTORY” column of the “Seller Center”. Then click “LQD” to enter the operation page.
On the main page of “LQD”, Amazon will list all product ASINs that lack necessary attributes, including product name, views, sales, attribute suggestions, etc. Sellers need to supplement the product ASIN information according to the prompts.
What are the benefits of LQD
It seems that the operation process of “LQD” is relatively simple, but in the SEO of Listing, the role of “LQD” cannot be underestimated.
1. Increase ASIN exposure
Amazon has gradually become the user’s preferred shopping search engine, and in order for users to quickly find the target products they like, Amazon provides a super large number of information filters on the search page. The attribute database in the information filter is constantly expanding, so in order to stand out on the search page, sellers must not only ensure the perfection of product information, but also ensure the accuracy of product attributes, so that Listing can be more easily discovered by users.
2. Improve user experience
Have you noticed that Amazon has optimized the information layout of the Listing details page, and some information highlighting the key attributes of the product is displayed above the “product selling point”. This new product browsing experience allows consumers to obtain intuitive and accurate product information, so that they can make purchase decisions faster, and indirectly improve the conversion rate of Listing.