1. ETSY (the originator of handicrafts)
ETSY is a long-established handmade e-commerce platform, and is one of the platforms I strongly recommend during my training. So far, the number of sellers on its platform has exceeded 3 million, and the platform has a clear upward trend, with nearly 100 million products.
The categories on this platform are mainly home furnishings, kitchen utensils, and fashion clothing, which are very innovative and popular with customers. In the product selection process, you can go to ETSY to see the products, draw creative inspiration, and use ETSY as a reference data source for product selection. After all, ETSY is better in terms of the style and timeliness of new products. You can enter ETSY through the Amazon navigation station.
2. TARGET (O2O retail upstart)
TARGET is a comprehensive e-commerce company that integrates online and offline. Its operating model is an Internet supermarket model between traditional supermarkets (Walmart) and old e-commerce (Amazon).
TARGET can also be regarded as a new O2O model. From the perspective of traditional retail, TARGET has certain advantages over Walmart in terms of member loyalty and growth rate. However, from the perspective of the platform, the three-digit number of merchants and the scale of 165,000 SKUs are not very attractive to cross-border e-commerce sellers. Therefore, the TARGET platform, like ETSY, can be used as our product selection pool. The data trend of mass consumption of its commodity categories can provide some references for product selection for Chinese sellers. Its website is included in the exclusive navigation station of cross-border sellers for easy browsing.
3. WATCHCOUNT (eBay best-selling list)
eBay is very familiar to everyone. Its industry status was once on par with Amazon, but in recent years, Amazon has developed by leaps and bounds. Although eBay’s GMV volume is slightly smaller, it has also achieved an average annual growth rate of 2%. In view of eBay’s inherent C2C model, we generally use eBay as one of the cross-border e-commerce platforms for clearance or cross-flow. eBay’s traffic has always been considerable, so we can also use websites such as WATCHCOUNT to keep an eye on eBay’s product list in real time for reference in product selection.