Good quality and reasonable price are the shopping principles that most consumers have always followed. Including me, everyone hopes to buy satisfactory and affordable goods. However, whether in physical stores or in Amazon stores, which are known as the “warehouse of everything”, facing a wide range of goods, consumers will inevitably have difficulty in choosing, and the role of brands will be highlighted at this time. Brands represent high-quality products and high-quality services. To put it bluntly, consumers feel that they are reliable. The practical life philosophy also makes European and American consumers prefer small and medium-sized brands with high cost performance. This is an opportunity for Amazon brand sellers. And once consumers recognize your brand, they will become loyal fans. According to the survey data, 90% of consumers will have different degrees of brand dependence and will choose specific brands when shopping, while the remaining 10% of consumers do not care.
In the categories of cleaning supplies, groceries, clothing, 3C electronics, and beauty and personal care, the brand concentration is high, and consumers have a strong sense of dependence on specific brands. In other words, in these categories, after consumers recognize your products and services, they will be more loyal to your brand.
But when sellers make branded products, on the other hand, consumers will have more requirements for you, such as the price, service, packaging, value, etc. of branded products. When consumers buy branded products, they will have higher psychological expectations of the brand.