After the advertising grouping is determined, we start to select advertising ASIN.
1. Select products, 4 to 8 ASINs are enough
In this link, multiple product ASINs of the same category or the same series will be allocated to the advertising combination according to my established logic, and the combination contains multiple advertising campaign types. Regarding the number of product ASINs, in general, I will select 4 to 8 product ASINs. Why do I do this? Because my store has many product series variants, and multiple product ASINs also help to expand the dimension and differentiated display of a single search. In addition, when we create brand ads, Amazon also requires at least 3 product ASINs to be selected.
2. Test to find the best advertising ASIN
Some seller friends may have more variant ASINs. In the same advertising campaign, if more than 10 ASINs are selected, you may feel a little pressure in the subsequent CPC report analysis and optimization process. If you have the obsession of more, the better, it is recommended to select 10 ASINs with higher scores in the same category to advertise in the early stage. After the CPC advertising has been running for a month, we will conduct a comprehensive analysis of the ASIN performance. Finally, we will keep the top 5 ASINs with outstanding performance and replace the other 5 ASINs for a new round of CPC advertising testing.