For brand FBA sellers, although the error rate of listing is relatively low, it is also necessary to avoid listing removal, suspension of sale or inventory errors caused by platform violation words or missing product attributes. Sellers are advised to check the IPI’s Listing inventory repair page regularly and make good use of the Listing “Automatic Repair” function in a timely manner. Sellers can set the automatic update of problem listings or the automatic conversion of delivery methods. The “Automatic Removal” at the bottom of the page can be set as needed, and Amazon will handle the FBA inventory of the problem listing according to customized rules.
If no information appears on this page, it means that there is no problem with the listing for the time being, and you can pay attention to information changes later.
Avoid out-of-stock of hot-selling products
In the “Replenish Inventory” interface of IPI, Amazon will list the inventory supply days of each SKU product. Here, sellers can monitor the existing listing inventory in real time and reasonably formulate FBA delivery plans.
1. Arrange replenishment immediately
During the product sales period, sellers should pay real-time attention to the daily sales status and inventory of SKUs, and estimate the future sales trend of SKUs. This is actually a normalized work starting from product selection. In particular, sellers with their own supply chain advantages must consider the SKU production cycle and FBA warehousing time in all aspects. Of course, everyone should also refer to Amazon’s PBA replenishment suggestions, and create FBA delivery plans on demand after comprehensive evaluation.
At the same time, for SKUs with a long replenishment cycle, especially in peak sales seasons such as Member Day and Shopping Season, it is also necessary to use small tricks such as price adjustment to control the sales speed of single product SKUs to achieve the expected dynamic balance of inventory.
2. Cancel the replenishment plan
If a SKU has no subsequent sales plan, the seller needs to select “Hide Suggestions” in the “Replenish Inventory” interface to inform Amazon that this SKU has no subsequent warehousing plan. In this way, the corresponding SKU out of stock status will not be included in the IPI inventory performance assessment scope, and will not have a negative impact on the IPI score.
Through the above methods, the scores of various factors of IPI can be systematically improved, thereby raising the comprehensive index. Sellers can also click on the IPI score details in the background to view the growth trend of the IPI index.
In addition to the above solutions, I repeatedly emphasize in my daily training: “The best way to solve a problem is to avoid the problem from occurring,” which is commonly known as “preventive treatment” in traditional Chinese medicine. That is, through big data analysis and real-time monitoring, ASIN sales forecasts can be made, and supply chain optimization can be coordinated to reduce the probability of product unsalability and losses. At the same time, marketing methods inside and outside the site can be used to improve product conversion rates.