1. Trademark infringement complaint
Trademark infringement complaint refers to the seller’s private use of other sellers’ registered trademarks without formal authorization. For sellers who sell products in bulk, this situation is very familiar. During the product selection stage, they scan various lists and sell the ones with good sales. Although you can also get the same factory goods, the other party has registered the brand and printed it on the product and packaging, and the listing description also has accurate brand words. In this case, whether you are selling by following or uploading it yourself, if it is detected by the AI system or complained by the seller directly, it may trigger trademark infringement and lead to product removal, cancellation of follow-up sales, and removal of sales rights. Similarly, if the seller optimizes other people’s brand words as keywords in the title, five-point description, keywords and details of the listing in order to attract traffic, it will also be judged as trademark infringement and the account will be restricted.
Some students have questions: What if you sell brand accessories? Can’t you fill in keywords related to the brand? For example, if the Flock Three mobile phone case is written as Flock Three Case, it is an infringement. Some people suggest that it can be rewritten as Case for Flock Three or Compatible With Flock Three to avoid infringement. But everyone should pay attention that this way of writing is not absolutely safe. Please analyze it specifically according to the influence of the specific brand. Of course, you should also pay attention to the image materials. For example, when your main picture presents the usage scenario, you put other logos in it. This situation is also an infringement. Don’t play by the rules and correct it as soon as possible.
2. Copyright infringement complaint
The definition of copyright on the Amazon platform is actually quite broad, including the printing of other sellers’ copyrighted patterns on the products on sale, such as bags with other brands’ copyrighted patterns; the products on sale use the styles owned by other sellers, such as Marvel’s IP; plagiarizing other sellers’ listing titles, five-point descriptions, patterns, etc., will also receive complaints from Amazon, resulting in the removal of the store’s listing and the removal of sales rights. For most brand FBA sellers, this kind of complaint is actually rare. For example, during our team’s operation on Amazon, because all the products were independently developed, this situation did not occur. So I suggest that since you are determined to build a brand, you should work harder on product selection and make differentiation. Although it is difficult, it does reduce a lot of burden on the subsequent work.
3. Product patent complaints
Product patents mainly include 3 types: invention patents (functional patents), appearance patents and utility model patents. To know whether a product has a patent, at least we need to know one of the three: the patent name, the patent owner and the patent number. Among them, if there is a patent name, querying by patent name is the most direct means for us to determine whether a product has a patent. You can try to query on the patent website of the seller’s exclusive navigation, and then compare your own products to avoid infringement. At the same time, you can also borrow resources around you, such as friends in the industry, suppliers, factory resources, etc. to obtain more information about product patents. In fact, patent complaints are not encountered much in the process of operating a store, because most patents have been circumvented when selecting products and making products. If a seller receives a patent complaint, it is usually the brand owner who is complained about both the brand and the patent. In other words, there is a greater possibility of brand infringement, or some complaints are wrong. You just need to prepare the information and submit the complaint in accordance with the rules.