1. PINTEREST Advantages
PINTEREST is a foreign picture and video sharing platform. For similar new media platforms, Facebook, Twitter, Snapchat, etc. are more familiar to everyone. Pinterest is far less than the previous ones. Its MAU is only 478 million users, ranking 14th among the popular social platforms in the world. However, Pinterest’s user growth and reputation are among the best, especially favored by female users, who account for as high as 46%. In recent years, the growth of male users has also been very impressive.
However, the female group is still the main force of platform users. Among them, most of them are women born in the 1980s and 1990s, and 80% of them are mothers. At the same time, more than 90% of users will use Pinterest information as a shopping guide. Accurate users, rich content, high conversion rate and stable traffic are the biggest advantages of Pinterest, and it is also the best marketing place for Amazon sellers.
2. Publish Listing
The posting of Pinterest is almost the same as the operation of a number of new media platforms. Just follow the process step by step. Of course, sellers must first register a Pinterest account. It is recommended that you apply for a business account, so that there will be more functions to use later, including advertising and store permissions.
After you have an account, you can log in and publish stickers.
Among them, the jump link setting can use Amazon Listng’s OTA link to track and count user browsing data.
3. SEO considerations
1) Information flow integration
Foreign Internet companies basically have more joint vertical and horizontal, and under the premise of avoiding infringement of user privacy, the sharing of data between platforms is as open as possible (domestic Internet giants are also gradually integrating their ecosystems under the guidance of national policies, which is good for sellers and consumers, and does not waste so many social resources). So we can put Amazon’s store link, brand introduction and company background in Pinterest’s profile, and we can also link the information of other new media accounts with Pinterest to make users and traffic overlap.
2) Avoid too many hard ads
Although advertising is a powerful tool to break through the competition, during the posting period on Pinterest, in addition to product display pictures, more interesting and valuable content should be provided around the target consumer group to enhance brand awareness and added value. Pinterest will mark the advertising pin pictures.
3) Target keyword optimization
Although Pinterest is a new media platform, it is also a platform for information collection. Faced with a large amount of information, users must use search to assist in positioning. At this time, sellers need to set the keywords correctly. You can use the platform’s own search drop-down box recommendations to understand the user’s search behavior and find suitable keywords to match your posts.