Customization cannot simply be said to focus on clothing. Basically, we only do online customization of business men’s wear and business casual wear. Regarding “small and beautiful”. This is how I understand it. Let me first say that you may encounter some difficulties in entering the “small and beautiful” business.
For small things, you must delve deeply into them to make them beautiful. When it takes me 9 months to make something, I will not want to spend another 9 months to make a new thing. I will definitely make the original thing first.
If you are doing it in a narrow way and want to show the beautiful side of this thing, you have to start spreading and promoting it. But many times, marketing methods will fail. The most common cross-border e-commerce marketing method is to promote it on a large scale on Facebook.
At the beginning, we would I feel that this is a very painful process, because it is not the case that orders will come if the advertising budget is increased from 10,000 to 50,000, so we were very anxious at the beginning. But then we slowly discovered the law of the entire cycle of custom clothing. This advertising feedback cycle may be 1 to 3 months. The feedback cycle and decision-making cycle are long, but they are not useless. It may be difficult for consumers to make a decision to buy a custom-made suit. Therefore, as a merchant, you need to use a variety of means to promote your products online, use various promotional methods to show the beauty of the clothes, and advertise in various magazines or through other promotional channels. Not only should the beauty of the clothes be presented, but the advertisements should also be beautiful, so that consumers will feel satisfied after buying them. To beauty. This is a difficulty in promotion.
You need to dive in very deeply. It will be relatively difficult to get started, and there will be bottleneck periods. There may be a bottle-leading period when ten orders are placed, and another bottleneck period when thirty orders are placed, or there may be a bottle expectation after a hundred orders, and there was no such bottleneck period when standard products were made before.
Many large sellers are listed on the New Third Board, or are in the sprint. A relatively medium-sized seller once said that as long as he was given 100 million, he could expand his scale. But in the field of “small and beautiful”, there will be many problems with this approach. Because the pipeline of “small and beautiful” is very deep. Just like when we do customization, I need to work with suppliers to make the clothes beautiful. , but the production customization process is difficult to control. If you have made all the preparations, you can produce 100 sets a day, but if you are not prepared, you can’t control all aspects, and it will be difficult to make things beautiful.
Regarding the bottleneck issue, I originally thought it was a bottleneck, but it is not. We understand it as a step period. The reason for the bottleneck may be that we are not doing it beautifully enough. In the 9 months when I started my business, I began to accumulate beautiful things, including team and technology. At first, it was enough to support me to issue 10 orders a day, and then accumulate a little more, it was 50 orders, and accumulate a little more, and the advertising in all aspects would be 100 orders or 200 orders. If the front and back are connected, all aspects can be done, and there is no need to worry about bottlenecks.