Many novice sellers don’t know much about many things on the Amazon platform. So, what should sellers do when they find too many product ASINs when checking Amazon’s automatic advertising report? This article will introduce it in the future.
First of all, sellers should know that the data in the automatic advertising report is also Amazon’s capture of the seller’s negative reviews. If the seller sets too few keywords for his own products, he should learn to consider whether the keywords are placed too few, so the Amazon platform can never accurately grasp the keywords.
If the seller always fails to grasp the keywords with high matching degree when operating the store, it is necessary to adjust and optimize the keywords, titles, and five points to see if they are placed in the correct position. It is also necessary to check whether the background ST seller has placed it, because for the background ST information, Amazon’s explanation is “providing terms related to customer searches”. Since Amazon has explained it this way, this information is also very useful for search results, and sellers need to pay special attention to this aspect.
It should be noted here that sellers must spend time regularly checking the automatic advertising of their own stores and continuously optimize and improve various operating functions. For sellers who have opened stores on Amazon for many years, they all know that there are four matching methods for automatic advertising: close, broad, related products, and similar products.
Among them, the data for related products and similar products are all asin. Then, sellers should check whether the bids for related products and similar products are too high, and whether the bids for close matches are too low, resulting in lower risk exposure for close matches and lower risk exposure for similar products and related products. If this happens, sellers need to consider adjusting the bidding for various matching methods. Generally, when new products are launched, sellers only open close matches, and the prices of similar products are slightly lower. Close matches usually appear in search terms related to the seller’s products, which doubles sales.
So all the results are asin. The main reason for this situation is to check and improve the two aspects of the product itself and the advertisement.