Sellers need to master some tips to improve conversion rate, because the conversion rate of listings will vary in different categories. According to statistics, the average conversion rate of Amazon listings is 10%-15%, and Prime users have more, about 74%.
1. Calculate/view the conversion rate of the list
Log in to the Amazon backend, select Data Reports > Business Reports > View your sales control panel:
Select the “Details Page Sales and Traffic by Parent Item” option, you will see a table with multiple columns, find “sessions” and “Total Order items”, set the time range to be analyzed, the default is the last 30 days.
Use the following formula to calculate the conversion rate of each parent ASIN: Conversion rate = (order category quantity) / buyer visits.
2. Follow the sale of the product to get a relatively referenceable conversion value
There are also big sellers who can test by following the sale. For example, use a small account to sell other competitors’ products at midnight to see what the conversion rate of your follow-sale listing is and get a relatively reference value.
After your listing conversion rate gradually approaches your goal, the next step is to accurately guide your listing.
3. Optimize product keywords
The product keywords mentioned in the business are the most, from product selection to competitive product investigation and the last advertising, all need to be laid out. Keyword search is also the most important source of traffic. How to accurately guide traffic and increase sales is a key factor affecting rankings and listing conversion rates.
4. Optimize product classification nodes
Generally, sellers check the “classification keywords” to find the goods they want to buy, and entering a “search keyword” in all categories can help buyers narrow the scope of searching for specific products to a certain extent. However, we need to pay attention to the fact that the product category must be set accurately, otherwise even if the classification is wrong, even if the correct “search keyword” is entered, your product will not be displayed.
5. Competitive price
Price also determines sales. We must not only grasp the profit, but also ensure the price advantage of the product. We can also refer to the price of the goods to make it easier for buyers to choose cheap products. At the same time, we can also adopt bundling and additional sales strategies to improve.
6. Choose the right logistics method
In terms of logistics, the first thing to consider is FBA. This method can make your products shipped more quickly. On the other hand, FBA sellers will have a higher exposure rate than FBM sellers, which will also help increase sales.