After sellers have been operating on the Amazon platform for a period of time, some sellers with better performance will receive invitations from the Amazon platform’s Enterprise Mall Seller Program. But what does this seemingly high-end invitation mean to sellers?
First of all, it is certain that not all sellers will receive invitations from the Amazon platform, but only sellers with outstanding performance. From this point of view, the so-called Enterprise Mall Seller Program is a positive option. Generally speaking, it requires invited sellers to meet some basic requirements, such as a low historical order defect rate, few Amazon Mall transaction claims, and few returns and credit card rejections. In addition, it will also require such requirements as a low pre-delivery cancellation rate, generally less than 1%, and a low late shipment rate, generally less than 2%. For these excellent sellers who meet the requirements, as a platform, they will also help them play a better role on the platform.
The Enterprise Mall Seller Program, also known as the Amazon Bussiness Program, is a one-stop commercial procurement site for corporate and institutional buyers released by the Amazon platform in 2015. The reason why this plan has attracted the attention of many sellers is that the global scale of Amazon platform itself can connect to trillions of customers around the world, and joining this so-called seller plan does not require sellers to meet extremely high hard thresholds in terms of enterprise scale and qualifications. Whether it is a small and immature enterprise or a supplier such as the Fortune 500 that has already occupied a place in the industry, as long as it meets the platform’s relevant data requirements, it can become a seller member of the plan. This means that once the seller joins, it can achieve interconnection with global corporate and institutional buyers, so as to reach global customers more efficiently and conveniently. Whether in terms of quantity or single-unit scale, joining the Amazon Enterprise Mall Seller Program is of great benefit to sellers.
Correspondingly, the Amazon platform also charges a certain fee in the program. What sellers need to evaluate is whether the price of such a service is worth it for the tens of millions of customers behind it. Due to different product classifications, the platform will also extract a part of the sales commission and other fees after joining the plan, but relative to the value of the customer group, these are all worth investing.