Large-scale commercial supermarkets: I have the final say in my territory
1. Operation mode
Sell products by entering supermarkets.
2. Operation process
Operation process of commercial supermarket model: Enterprise → Supermarket → End consumer
Most enterprises are somewhat reluctant to enter large-scale commercial supermarkets (hereinafter referred to as “supermarkets”). Supermarkets generally implement the policy of payment after delivery and settlement upon maturity. At the same time, there are high entry fees (supermarket entry fees), code recording fees, promotion fees, store anniversary fees and other restrictions. Complex procedures and high operating costs are problems that must be faced when entering supermarkets, but because it can quickly improve consumer recognition, most enterprises will also choose this channel. Therefore, for supermarket channels with a profit of no more than 10%, enterprises must provide distributors with sufficient policy support to maintain normal operations.
3. Operation skills
(1) Enterprises can cooperate with supermarket suppliers or buyers by paying on delivery and indirectly enter supermarkets by giving concessions. This can reduce the amount of capital occupied and activate cash flow.
(2) In addition to the relatively high operating costs, companies are most worried about their products being removed from the shelves. Products cannot be displayed in supermarkets forever as long as they pay. Companies and distributors must follow the supermarket’s rules. If product sales are not optimistic, they will be removed from the shelves. In order to avoid removal, companies will inevitably increase costs to hire people for promotion. Some companies persist even if they are losing money.