In today’s digital age, cross-border new retail, as an emerging business model, is gradually showing its unique characteristics and trends. The following will elaborate on the five major characteristics and advantages of cross-border new retail.
1. Complete integration of online and offline channels
In the past, e-commerce merchants mainly focused on the expansion of online channels, while ignoring the importance of offline channels. However, with the diversification of consumer demand and the continuous enrichment of consumption scenarios, the role of offline channels has become increasingly prominent. Brand promotion and traffic acquisition do not only rely on online platforms, but also offline physical stores, experience stores, etc. When online and offline are fully integrated, the way of playing business will change fundamentally.
2. Unified commodity system
Under the cross-border new retail model, in order to support the coordinated development of online and offline channels, a unified commodity system and supply chain logistics service system must be established. Only in this way can the consistency and stability of commodities in various channels be ensured and the efficiency and quality of logistics distribution be improved. Otherwise, merchants will face problems such as inconsistent commodity information and chaotic inventory management, thus losing their competitiveness. Through the unified commodity system, merchants can achieve the optimal configuration of omni-channel logistics, improve logistics efficiency, reduce logistics costs, and provide consumers with a more convenient and efficient shopping experience.
3. Unified operation of private domain traffic and public domain traffic
In the past, private domain traffic and public domain traffic were often regarded as mutually opposing concepts. However, under the cross-border new retail model, private domain traffic and public domain traffic can be fully integrated and mutually promoted. Merchants can flexibly use private domain traffic and public domain traffic according to different customer needs and work goals to achieve all-round operations.
4. Offline multi-scenario traffic acquisition
Under the cross-border new retail model, merchants can obtain more offline scene traffic through the cross-border integration of online and offline multi-channels. For example, merchants can attract consumers’ attention and interest by setting up experience stores and display areas in public places such as shopping malls, supermarkets, and airports, thereby obtaining more offline traffic. At the same time, on the online platform, merchants can also convert offline traffic into online purchases through the conversion of multiple scenarios, such as live streaming and short video marketing. This model of offline multi-scenario traffic acquisition and online multi-scenario conversion will greatly improve the marketing effect and sales performance of merchants.
V. Self-operated and platform comprehensive operation, dual-wheel drive
Under the cross-border new retail model, some cross-border sellers have achieved platform operation. After the success of self-operated business, platform operation will become an inevitable trend. Through platform operation, merchants can integrate more resources and advantages to provide consumers with richer and more diverse goods and services. At the same time, platform operation can also improve the operating efficiency and competitiveness of merchants, and lay a solid foundation for the sustainable development of merchants.
In summary, cross-border new retail, as an emerging business model, is gradually showing its unique characteristics and trends. The five major characteristics and trends of full integration of online and offline channels, unified commodity system, unified operation of private domain traffic and public domain traffic, offline multi-scenario traffic acquisition and online multi-scenario conversion, self-operated and platform comprehensive operation, and dual-wheel drive will bring new opportunities and challenges to the development of cross-border new retail. Only by constantly innovating and actively adapting to market changes can merchants remain invincible in the fierce market competition.