1. Google Shopping
As the pioneer of Google’s e-commerce, Google Shopping relies on Google’s global resources to integrate e-commerce products across the network. It has developed rapidly, and the number of active sellers has shown a steady growth trend in recent years. For cross-border e-commerce practitioners, Google Shopping, as an aggregation platform for e-commerce across the network, allows sellers to conduct a centralized analysis of the competitive environment and a comparison of competing product data during the product selection stage.
At the same time, Google still dominates the traffic entrance for off-site SEO. Although Google+ has been closed by Google, the free display and paid advertising space provided by YOUTUBE, Google ads, and Google Shopping for brand Amazon stores and brand websites are all indispensable “tools” for sellers to obtain traffic, especially for sellers who adopt the dual strategy of Amazon and SHOPIFY brands. The importance of Google to them is self-evident, and Google’s full-network marketing is a must-have SEO course for sellers.
2. KICKSTSARTER (product crowdfunding website)
The concept of “crowdfunding” was born on the Internet a few years ago, and KICKSTSARTER can be regarded as the ancestor of crowdfunding websites. Another well-known crowdfunding website is INDIEGOGO. From the eye-catching creative designs on the crowdfunding website, buyers can judge the future consumption trend of the product, so as to make reference for the category direction and differentiation in the product selection stage.
3. depop (social second-hand e-commerce)
As the “post-90s” and “post-00s” gradually grow into the backbone of society, no matter what category of products you make, you can’t ignore this new force of consumption. Their lifestyle and consumption concept are completely different from those of the “post-70s” and “post-80s”. Sellers need to observe and think about the consumption behavior of this group of people, so as to optimize future product lines. Where can I get this information? In addition to the popular tags of new media and other platforms mentioned above, you can try to use depop as a window to explore the consumption behavior of the new generation.
As a member of the global e-commerce track segment, depop has brought together a large number of loyal young user groups. They can open stores on the platform, list their idle items and sell second-hand goods to other users in need through transactions. In fact, this is a bit similar to many second-hand e-commerce platforms in China. But depop has also cleverly added social attributes, allowing everyone to post and share their experience like Instagram, and find fans who recognize their lifestyle or like-minded partners to exchange life experiences. However, as a seller, you can observe the consumption trends of this target group, such as fashion style, lifestyle, etc., which will help develop new products.