As a well-known e-commerce platform, Vipshop provides merchants and consumers with a variety of choices, among which Vipshop International and Vipshop Self-operated are two important business segments. There are obvious differences between them in terms of business scope, logo, source of goods, delivery and after-sales service. Let’s take a look at the differences between Vipshop International and Vipshop Self-operated.
1. In terms of business nature, Vipshop International focuses on overseas shopping business, which is an important channel for merchants to expand overseas markets and introduce rich and diverse international goods. This allows merchants to reach a wider range of consumer groups and meet their desire for high-quality overseas products. Vipshop Self-operated mainly focuses on domestic business, which can more deeply tap the potential of the domestic market and accurately supply goods according to the needs of domestic consumers.
2. In terms of logo, Vipshop International has a unique title bar logo, which is an important distinguishing point for merchants when displaying goods. It allows consumers to quickly identify that this is a product from overseas, increasing its attractiveness and uniqueness. Vipshop Self-operated has no special logo in the title bar, but will display relevant logos in the shopping cart and order page. For merchants, this means that they need to focus on highlighting their respective characteristics in different business segments.
3. The difference in the source of goods is also obvious. Vipshop International’s goods are mainly cross-border imported bonded goods, which requires merchants to invest more energy to ensure the smooth supply chain and deal with various complex situations of cross-border trade. Vipshop’s self-operated goods are domestic or overseas goods that merchants directly buy out, which are relatively more direct and convenient in supply and management.
4. In terms of delivery and return and exchange, since Vipshop International involves cross-border imported bonded goods, the delivery time is often longer and the return and exchange policy is relatively strict. This requires merchants to clearly explain when communicating with consumers in the early stage to avoid unnecessary misunderstandings and disputes. Vipshop’s self-operated goods are shipped domestically, with short delivery time and flexible return and exchange policies, which puts relatively less pressure on merchants in terms of operation and management.
5. Because it involves cross-border imported bonded goods, Vipshop International has certain particularities in invoices and after-sales service. Merchants need to work closely with customs and other relevant departments to ensure the completeness of invoices and other procedures, and more coordination and communication may be required in after-sales service. Vipshop’s self-operated products are more unified and standardized in terms of invoices and after-sales service, and merchants only need to follow the established processes and standards.
In summary, there are obvious differences between Vipshop’s self-operated and Vipshop International in terms of business scope, logos, product sources, distribution and after-sales service. Merchants should clearly understand these differences between Vipshop International and Vipshop’s self-operated products so as to better carry out product planning, operation management and customer service according to the characteristics of different businesses. No matter which business segment they participate in, they must focus on providing high-quality products and services to meet the diverse needs of consumers, so as to achieve better development on Vipshop’s vast e-commerce platform.