The fastest way to find hot-selling products in the market is to analyze Amazon’s categories. This is the first step in Amazon’s product selection, which has three key points: style, price, and sales.
Style: When observing a category, first analyze the product styles in the category and look for opportunities for breakthroughs. If there are 90 square products and 10 round products in 100 products under the Amazon category node, will the seller still choose to make square products? This requires specific case analysis. If the square design is in line with the human body structure, mainstream aesthetics and consumer habits, then you can start with the square to make a basic style. If the round shape is very challenging, violates the human body aesthetics or has use defects, or cannot better meet the use function, it is more clumsy than the square design, and differentiation for differentiation is obviously the result of objective thinking or over-design.
Price: The prerequisite for positioning the price depends on the capital investment of the project. If there is less capital, low-cost products will be made, because as long as sales soar, regardless of the value of the goods, the working capital will increase. Therefore, controlling the cost of the product is an important part of long-term capital planning.
The problem faced by products with low value is that they are prone to vicious competition at low prices. Relatively speaking, the threshold for selling low-priced products is relatively low, the technical content is not high, and the premium ability is not strong; high-priced products are usually mostly electronic products, with strong premium ability and more differentiated elements. The positioning price should be judged according to one’s own conditions, and the product selection direction that suits oneself should be selected.
Sales volume: Cross-border sellers should have a keen judgment on market sales volume when selecting products. Generally speaking, the market demand for products must be large enough, or have continuous and long-term demand, rather than being limited to sales in a certain period of time or in the short term, otherwise it will be difficult to continue to make hot products for a long time. Although the market with large enough sales volume is more competitive than the market with small sales volume, there are more opportunities. Products or operations with a slight advantage can win, and the market space is large and there is a lot of room for development; although the categories with low market sales volume have less competition, they are easy to encounter ceilings, and sales volume is difficult to increase unless the product profit is very large. Products that maintain high profits and avoid vicious competition in small categories can be studied in depth.
Based on these characteristics, let’s take a case study. Take juicer as an example. The keyword is juicer. Search for juicer on the Amazon platform and find the category <Kichen&Dining<SmallAppliances<Juicers node of the product.
There are 100 products in the Amazon Best Sellers Rank node. First, count the Top50 or Top100 (products with large categories can count the Top100. For products with average monthly sales of less than 1,000, count the Top50. The rankings after 50 are not very meaningful) in terms of market monthly sales volume, monthly sales, seller attributes, number of sellers, average monthly sales parameters, and shelf time. These data can be counted by product selection software, such as Seller Wizard, Sorftime, Shumo, Oulu, etc.