There are 12 independent countries in South America, including Colombia, Venezuela, Ecuador, Peru, Guyana, Suriname, Brazil, Bolivia, Chile, Paraguay, Urra, Argentina, and two regions, French Guiana and Malvinas, with a total population of 570 million. Since most of them are developing countries, it is an emerging market for cross-border e-commerce. With the increasing popularity of the local Internet, the cross-border consumer group in South America is also growing. The consumption capacity of some South American consumers is not bad. Influenced by North Americans, South Americans are not inclined to save. At present, the biggest problem facing cross-border e-commerce in South America is the logistics system. Even in Brazil, the largest country, only the main logistics roads are relatively complete, and the branch logistics roads are very poor.
The main e-commerce markets in South America are Brazil, Argentina, Chile, and Peru.
Consumption characteristics: The South American market is mainly in Brazil, and the consumer group is mainly young people, so cheap prices and trendy styles are the most important. They also love American country and simple styles, like tight and figure-hugging clothes, and like exaggerated and colorful accessories. According to relevant data surveys, Brazilians have a relatively large demand for mobile phones and tablets.