There are 23 countries and 13 regions in North America, the main countries are the United States, Canada, and Mexico. Among them, the United States is the earliest country in the world to develop e-commerce. Its per capita (DP) exceeds that of Europe, making it the most developed region in the world. The North American market is the main market for China’s cross-border e-commerce exports, of which the United States is the main e-commerce market, especially Amazon. Amazon’s net sales in 2021 exceeded US$469 billion. As of June 30, 2022, Amazon has approximately 172 million Prime members in the United States, accounting for 52% of the U.S. population. At the same time, Amazon is the largest e-commerce platform in the United States. According to eMarketer data, Amazon (US site) accounted for 41.4% of total U.S. e-commerce sales in 2021. Given that 60% of Amazon platform sales come from third-party sellers, third-party sellers on Amazon’s US site have a large presence in the U.S. e-commerce market. Amazon accounts for 25% of the e-commerce market, which shows why so many people choose Amazon as their first choice for cross-border e-commerce.
The main e-commerce markets in North America are the United States and Canada.
Consumption characteristics: Americans focus on living in the present, enjoying life, saving very little, and often overdrawing. Since there are a large number of immigrants in the United States, they have different cultural customs and beliefs, and are very receptive to new things. Therefore, when new products appear on the market, if the quality is good and it is indeed the product they need, they will remember the brand, consume and repeat the purchase, and recommend it to others.
The United States attaches great importance to intellectual property issues such as trademarks and patents, so when sellers select products, they should first check whether the product has a product patent and do not make illegal products.