Bed textiles are a subcategory of home textiles. Customers are very concerned about comfort and product functions. European users prefer pure cotton texture in terms of materials and solid colors in terms of patterns. At the same time, silk pillowcases are also popular among European and American customers. American users have relatively high requirements for the brand and quality of products such as mattresses and pillows. Although products such as quilt covers and blankets are bedding, consumers have relatively low requirements for their quality and brand. This category has a large enough market share and has ductility in terms of materials, patterns, functions and other attributes, giving Chinese sellers enough room to display their talents.
Hot-selling products: quilts, blankets, pillows, pillowcases.
Hot-selling sites: the United States and Europe.
Hot-selling months: September to March of the following year.
Supply chain industrial belts: Zhejiang and Jiangsu.
Price range: US$20~200.
According to P&S Market Research, the global mattress market generated $40,810.1 million in revenue in 2022 and is expected to reach $69,077.7 billion by 2030, with an estimated CAGR of 6.80%.
Based on product characteristics, the memory foam category accounted for the largest market share in 2022. It has been proven that people with orthopedic diseases (such as joint discomfort) often choose memory foam variants because such products are more comfortable to use. In addition, these products are used in the commercial field because of their low price and easy availability.
By 2022, the queen size category will have the largest revenue share in the market, about 38.5%. It will grow at a significant CAGR in the next few years.
Consumers are most concerned about the material and comfort requirements of mattresses. Most families in Europe and the United States will replace their mattresses in no more than 3 years. European and American users pay attention to the functionality of the product, such as the hardness of the mattress, whether it is insect-proof, and have extremely high requirements for the safety of the product. Sellers can make personalized designs for consumers in different regions, such as designing a slightly harder mattress for German customers and a slightly softer mattress for French customers. Customers pay more attention to high cost performance, so they will not pay too much attention to the brand.
Hot-selling sites: the United States and Europe.
Hot-selling months: all year round, with the second half of the year being the peak season.
Supply chain industrial belts: Foshan, Nantong, Yiqiao, Zhejiang, Jiangsu, Guangdong.
Price range: 100~300 US dollars.