If it is a brand new category or a brand new product, it is necessary to use the products of this category for a certain period of time to fully understand and test the characteristics of the products in this category and find out the direction that can be optimized. The time is 15 to 30 days.
First, you need to obtain samples of the hot-selling products in the category. You need to use various scenarios and environments to actually apply and evaluate the products. In the process of using them, you need to experience the advantages and pain points brought by the products and explore the direction for product iteration. At the same time, you need to analyze the structure, material, performance, properties, etc. of the products in detail, find out the significant characteristics of the products, and find a precise positioning for new product development.
If you develop an unfamiliar category and want to quickly understand the products in this category, you must try the series of products in this category repeatedly and summarize them. Take electric toothbrushes as an example. If the seller is unfamiliar with this category, the analysis of this category cannot rely solely on studying the listing page. For products with high sales, you need to get the real product for periodic trial and disassembly, and analyze the core parts of the product in detail. In this way, the seller will find that the key points of the product are the motor and battery. Sellers should also understand the working principle of electric toothbrushes, the materials and physical properties, advantages, and characteristics of various electric toothbrushes, etc.
Usually we will select the brand series products with outstanding sales in this category as samples. During the testing process, we need to observe them continuously for a certain period of time, sort out the characteristics of the brand series products, and focus on the negative reviews of the product according to the review performance of the listing to verify whether they are true and whether they can be optimized and solved. In addition, we need to pay attention to the patent status of the products in this category, which needs to be carefully checked and noted.