Against the backdrop of fierce competition in the e-commerce sector, the Temu platform has gradually emerged. In particular, the move to open up the food category to investors one and a half years after its establishment has attracted widespread attention. In Temu’s food overseas play, the semi-hosting model has shown many significant advantages. Let’s take a look at the advantages of Temu’s food category semi-hosting model.
1. The features of 0 commission and 0 advertising traffic fee provide merchants with the possibility of low-cost trial.
Under the traditional model, merchants often need to bear high commissions and advertising fees, which is a heavy burden for many new entrants or small-scale merchants. However, Temu’s semi-hosting model breaks this convention, allowing merchants to try to enter overseas markets at a lower cost, reducing operating risks and giving them more development opportunities and space.
2. The platform is responsible for overseas marketing and foreign language customer service, which undoubtedly solves the major pain points of domestic food sellers.
For many domestic food sellers, marketing and promotion in overseas markets and communication with foreign consumers are often huge challenges they face. They may lack understanding and relevant experience of overseas markets, and may also have language and cultural barriers. After the Temu platform assumes these responsibilities, merchants can focus more on product research and development, production and quality control, thereby improving the competitiveness of their products.
3. The platform can assist in recommending third-party overseas warehouses and FDA qualification certification agencies, which greatly saves the merchants’ initial workload.
Establishing overseas warehouses and obtaining relevant qualification certifications often requires a lot of time, energy and money, which is a tedious and complicated process for many merchants. The Temu platform not only provides convenience for merchants by assisting in recommendations, but also helps them save time and costs, enabling them to enter overseas markets and conduct business faster.
4. 100% one-to-one support for food categories and full assistance and guidance are also important advantages of the semi-hosting model.
In this process, the platform will provide each merchant with a dedicated support team to provide comprehensive guidance and assistance in all aspects from product selection, store operation to after-sales service. This personalized support enables merchants to better adapt to market demand, improve their management level, and thus achieve better sales performance.
In general, the semi-hosting model adopted by Temu Food Category has many advantages. It provides merchants with a low-risk, high-support development platform, which helps them expand overseas markets and achieve business growth and breakthroughs. In the future, with the continuous development and improvement of the Temu platform, I believe that this semi-hosting model will attract more food merchants to join and jointly promote the international development of the food industry.