In addition to the familiar monthly traffic plan, eBay also has many regular traffic entrances. If you want to master all the traffic entrances on eBay, you can play with the push rules and increase the traffic of your store. After reading this article, you will understand that these traffic entrances are all wasted!
The existing traffic entrances and their rules on the platform
1. Listing entrance
Every seller must master the golden period of traffic for listings, because for any new listing, eBay will directly give the listing 48 hours of concentrated exposure. According to this rule, some seller friends have found that if 10-20 new products are added every day, it will greatly drive the exposure and conversion rate of the store.
2. Register a new account
It is equivalent to gold on the eBay platform. The platform will give these new accounts a part of the traffic support. eBay certainly hopes that every new seller can see the dividends of the platform. Only in this way will sellers be willing to pay more advertising fees and eBay can make money.
3. Find the product classification of the popular classification platform. There are hundreds of categories, but there are only a few mainstream ones. If you can choose the categories that eBay promotes, you will enjoy additional natural traffic on the platform. For the Australian market, auto parts are a good mainstream category. Analyzing the performance of the Australian market, it is not difficult to see that the growth efficiency of eBay’s major categories is in a continuous decline, but auto parts products still maintain a relatively good growth rate.
4. Promoted Listings
This type of advertising promotion can successfully capture more highly accurate buyer groups. This advertising service can help eBay sellers push products to large groups of buyers. This process can not only increase product exposure and increase the chance of selling. And sellers don’t have to worry about not getting back the money they spent. Only when the promoted product is clicked and successfully sold will it be considered a payment. eBay Promoted Listings will make the seller’s listing appear at the top of the search results page, enhancing competitive advantage: