In my many years of cross-border e-commerce experience, I have met many Amazon sellers. Almost all of them do not have the reverse thinking logic of product development of the Golden Circle Rule, and it is difficult to see that they have a way to develop and manage a successful product. Usually, experienced product managers rely on the resources they have to analyze and complete product development, and the developed products may become hot products. The success of many sellers is due to luck. There are very few sellers who rely on complete product planning to implement new products perfectly as planned and become hot products. Therefore, when the market changes, many sellers find it difficult to survive.
Some people may ask: Will cross-border business with product planning definitely develop well? It can be understood that sellers with product planning may develop well. Because the factors that affect the development of sellers are not single, there are also factors such as operation, promotion, company management, and team, but if there is no product planning, then the seller will definitely not develop well in the future. Because all products have a life cycle, product planning is a prerequisite for the success of sellers.
Product planning is the essence of product management, and it is necessary to manage the product throughout its life cycle to improve production efficiency and promote the development of the company.
First of all, we need to make a preliminary plan for the developed products. This is the process of identifying all products that meet the relevant requirements and the process of new product creativity. The initial brainstorming must make it clear why you are doing this.
Product planning is an integral part of every product implementation process. The company focuses on product development, design and production processes based on actual conditions and under good operation. The company allows the development of products, and the possible risks and threats must have been evaluated. Product developers or project managers need product planning in their work to achieve the best results. Through the management and scheduling of product planning, products are delivered at a reasonable cost and appropriate product quality according to the progress of time planning.
Product planning includes inventory control. Perfect product planning helps to control inventory at an appropriate level. Inventory planning needs to be negotiated with the operation team. According to the promotion progress of the product, the production, stocking, and reorder plans of the product are clarified, the purchase of raw materials is controlled, costs are reduced, resources are avoided, and the required resources are optimized to achieve the best resource utilization. For a brand store, products need to have diversified and systematic planning for user needs, market changes, marketing promotion, etc., to better meet the company’s sales order needs, increase customer loyalty, profits and sales, and ultimately form a good corporate brand image. For example, the car brand Tesla has 4 series: sedan-type Model S and Model 3, SUV-type Model X and Model Y.