If the seller focuses on short-term peak season products, choosing holidays as nodes is also one of the sources of inspiration.
Let’s first sort out the holiday list of North America, the largest market for cross-border e-commerce.
January 1: New Year’s Day
New Year’s Day is the New Year of almost all countries in the world. During the New Year, almost everyone will prepare gifts.
Suitable categories: photo frames, tablecloths, decorative items, coffee machines, prints, figurines, toys, beauty products and other household items.
January 20: Martin Luther King Day
Martin Luther King was born on January 15, 1929 and is the leader of the black civil rights movement in the United States. In 1983, then-President Reagan signed a decree stipulating that since 1986, the third Monday of January each year will be Martin Luther King Day.
Suitable categories: clothing, luggage, beauty products, health toys, game electronic products, outdoor flags.
January 19-February 22: Opening season
Suitable categories: PC and peripheral accessories, office and pantry supplies, cleaning supplies, medical care consumables, commercial kitchen equipment, security and labor protection products.
Lunar New Year
Lunar New Year is the Spring Festival. The number of Chinese Americans is increasing, and there is also a custom of celebrating the Spring Festival. According to incomplete statistics, nearly 20 countries and regions have designated the Chinese Spring Festival as a legal holiday in the country or some cities.
Suitable categories: Chinese or Asian traditional clothing, red packaging boxes and plastic boxes, traditional decorations.
February 14: Valentine’s Day
Valentine’s Day is a popular gift-giving holiday for consumers. According to Statista data, it is the sixth largest consumer spending day in the United States. Beauty products are one of the most popular gift categories on Valentine’s Day, so beauty brands have the opportunity to attract consumers before Valentine’s Day.
Suitable categories: chocolate gift boxes, perfumes, jewelry, dolls, customized gifts, everlasting flowers, music boxes, moon lamps, pens, silk eye masks, thermos cups, health pots, love cast iron pots, etc.
February 26: Carnival
Carnival is popular in Europe and the United States, and activities include masquerade balls, float parades, mask balls and banquets.
Suitable categories: clothes, groceries, food, face painting supplies, artificial flowers, masks, etc.
March 8: Women’s Day
Women’s Day originated in the United States, mainly to celebrate the important contributions and great achievements made by women in the fields of economy, politics and society.
Suitable categories: clothing, shoes, jewelry, cosmetics, flowers, jewelry, bags, books, other women’s products.
March 17: St. Patrick’s Day
St. Patrick’s Day is held on March 17 every year, also known as the Irish Festival. It is a festival established to commemorate St. Patrick, the patron saint of Ireland. Since the main color of the festival is green, people like to wear green hats during the parade celebration, so it is also called the Green Hat Festival. St. Patrick’s Day in the United States began on March 17, 1737.
Suitable categories: green tablecloths, curtains, pillows, floor mats, clothing accessories, green clothes, green hats, event and party supplies, clovers, etc.
Easter
Easter is a festival to commemorate the resurrection of Jesus on the third day after his crucifixion and death. The time is the first Sunday after the full moon on the vernal equinox every year.
Suitable categories: kitchen supplies, traditional eggs and toys, summer clothing, groceries and food, clothing and accessories, event and party supplies.
Mother’s Day
The first American Mother’s Day in American history was celebrated by an individual in 1908. At that time, a peace activist named Anna Jarras held a memorial event for her deceased mother. In 1914, US President Wilson announced that Mother’s Day in the United States would be held on the second Sunday in May, and Mother’s Day officially became a national holiday in the United States. On this day, giving carnations is a traditional way for Americans to express their feelings to their mothers. In addition, giving gifts such as greeting cards and candies and inviting mothers out for dinner are also traditional ways to celebrate Mother’s Day.
Suitable categories: beauty and skin care, greeting cards, fragrances, clothing and shoes, jewelry, home furnishings, bath products, and cooking supplies.
Memorial Day
The last Monday of May every year is Memorial Day, a traditional American holiday and one of the 11 statutory holidays stipulated by the federal government, commemorating American soldiers who died in various wars.
Suitable categories: gardening, outdoor supplies, groceries, food, activities and party supplies.
Father’s Day
In 1972, Father’s Day became a legal holiday in the United States, when then-President Richard Nixon signed legislation designating the third Sunday in June as Father’s Day.
Suitable categories: traditional and Western clothing, belts, men’s fragrances, T-shirts, cards, cups, pillows, electronic products, men’s clothing, sports and outdoor products, and automotive products.