Product design is a direct and effective means for enterprises to improve the competitiveness of their products. Before designing a product, it is necessary to observe local customers, understand their behavior, record and analyze the factors that hinder their purchase, start from the market perspective, explore the market value of the product, create various prototypes based on the concept, and compare them on these basis, some better ideas may be born. This stage is a pure creativity stage, which allows relevant marketers to participate in design and development.
Design is not just a design on paper, but also a practical process from beginning to end. It must be a feasible concept idea with high aesthetic value. The key to successful product design is to understand the purpose of the customer. Product designers truly solve problems for users through the habits, behaviors, needs, empathy and self-cognition of potential customers. Usually, many designers recruited by companies design and develop many products, but the results are often not ideal. Designers’ cognition is also a very important factor. For example, if the designer himself has not been to a five-star hotel or does not understand the five-star standard well, it is difficult to make a good plan to design a distinctive five-star hotel. If the individual or enterprise’s own design ability is weak, it can cooperate with high-quality professional product design companies to jointly complete the research and development of new products.
Therefore, product design is the process of identifying market opportunities, clearly defining problems, seeking appropriate solutions for problems, and validating solutions with real users. When formulating product design specifications, consider the production process, audience expectations, and final decisions.
Meater is a unique thermometer. It is a thermometer designed specifically for cooking and is a wireless smart meat thermometer. On the one hand, it adopts a wireless design. Users can directly insert it into the ingredients and monitor the real-time temperature inside and outside the ingredients through the Android and iOS platform app to accurately control the heat. In this way, users can also make high-level dishes at home and cook delicious steaks, chicken, turkey, fish and other dishes.
On the other hand, it can save users’ precious time. It will continuously monitor the temperature changes of the ingredients and transmit the data to the app in devices such as smartphones. When the temperature reaches the target, the device will send a notification message to tell the user that the cooking is done. Users can use the waiting time to handle other ingredients and improve work efficiency. The meat thermometer solves the pain point of not being able to leave the scene when grilling, and also avoids the problem of inadequate temperature control when grilling. Although its price is several times higher than similar products, it can still continue to rank in the top 10 of the category, which is the advantage of the product itself.
Bar coasters are a common product. Couch Coaster is a coaster developed for people sitting on the sofa and fixed on the sofa armrest or recliner (fabric or leather). It is an original patented beverage coaster made of a soft, weighted, BPA-free silicone body with a sticky base. The product was launched in 2017, priced at US$25, and the total sales exceeded 10,000 orders.
In October 2021, a sofa cup holder tray was launched. This coaster is more convenient than the Couch Coaster sofa coaster. It can hold drinks, mobile phones and communication controllers, and is priced at US$39.9. After half a year of operation, the product has exceeded 1,000 orders per month, and its sales have exceeded Couch Coaster coasters and entered the top 10 of the category.
Similar cases are too numerous to mention, which shows that price is definitely not the core competitiveness of the product. Thinking for users and solving the pain points of the scenarios encountered by users is the magic weapon for product success.