Unpopular products meet the needs of niche groups. The market competition is often relatively small, there is room for premium, and the profit margin is relatively ideal, but the sales volume is not large, and marketing is relatively easy.
Popular products are popular with consumers, such as popular products, commonly used products, and current special products. For popular products, consumers have a blind consumption mentality and the transaction is quick.
Unpopular products among unpopular products are often rarely seen in daily life. If you don’t understand them carefully, it is difficult for sellers to think of or find these products. Such products are usually below the third or fourth category nodes of Amazon’s various category rankings, which requires sellers to spend a lot of time researching, gradually reviewing Amazon’s various nodes, and looking for clues from the hot-selling list, soaring list, and new product list.
There are a total of 41 major categories on the Amazon platform, which are divided into different subcategories. Amazon’s classification principle is mainly based on the attributes of the product. There are more than 25,000 categories in total for large and small categories. When uploading products, sellers select the product’s various categories on the product information page. When sellers are looking for unpopular products, they should look for products in specific categories at all levels. They should know how many categories they have looked through. If the number is not large, it is difficult to find unpopular products. For example, mooring buoys (conical suspended objects thrown out to keep the bow against the wind and waves to reduce the drift of the ship when the ship encounters a storm) are often used in lifeboats, life rafts and small fishing boats. If you have always lived in the mainland and have never been in contact with a ship, you will not know about this product because there is no such demand in life.
But this product has always existed and will not disappear, but it will not exist in large quantities. It is only the demand of a small number of people, and there will not be a large explosion in the future. This is an unpopular product. The competition in this unpopular category is relatively small and easy to enter. If there is a new design and functional optimization, it is more likely to replace existing products. For example, marine radars, this product has a high unit price and a technical threshold, and the profit is relatively considerable, but the key lies in whether the core technology of this product can be mastered or the product has functional attributes that surpass competitors. If these are all products derived from the seller’s category, then these unpopular products can be studied for a long time.
Let’s take another example of an unpopular product – a camera detector. It can prevent eavesdropping, accurately detect the signal source of wireless devices, and can use remote infrared scanning pinhole cameras. The magnetic detection technology can quickly detect whether someone has installed a strong magnetic sleep standby locator. It can be detected by night vision cameras, and can also detect network signals, such as whether there are pinhole cameras around when staying in a room. People who go out frequently will have this demand. Moreover, some technologies of this product are patented, with high premium ability and relatively high profit margins, which can be as high as 50%. Although the number of orders is not large, the profit in a month is not lower than the total profit of some products in the red ocean category that sell thousands of orders per month. It can be seen that products that meet the needs of niche groups and avoid fierce red ocean competition are the product selection methods for some cross-border sellers to survive and make profits for a long time.
Hot products refer to products that are extremely popular with consumers at the moment, including products with large market capacity or currently popular products. If you choose a hot product, the seller will face fierce competition, and the market volume is large enough. Once the product is hot, it is easy to increase in volume. This product can be either a short-term incremental product or a product with large market capacity.