With the rapid development of e-commerce, cross-border platforms have become an important way for many brands and products to seek international expansion. In such a global context, Temu, as an emerging and vibrant cross-border e-commerce platform, has attracted the attention of many merchants with its unique semi-hosting model. This article will explore in depth the product categories of Temu’s semi-hosting model and what are the hot categories?
Currently, Temu adopts a semi-hosting model and is hotly recruiting in all categories. Its recruited product categories are very wide, including clothing and shoes, luggage accessories, jewelry, maternal and child products, children’s clothing and toys, sports and outdoor, 3C digital, small appliances, mobile phones and accessories, auto parts and motorcycles, office supplies, pet products, home furnishings, musical instruments, industrial tools and many other fields.
Among these categories, some are hot-selling categories, such as 3C digital, household goods, food categories, boys’ clothing categories and pet products, which are highly favored by consumers in the market.
First, let’s look at 3C digital products, which cover a wide range, including 3C electronics and electrical, lamps, smart home/furniture/home appliances, office electronics, game videos, security photography and other sub-sectors. These 3C digital products often have advanced technology and rich functions, which can well meet consumers’ needs in terms of technological life, and are therefore deeply loved by consumers.
Household items are also a popular category on Temu. It includes various products such as bedding, furniture, kitchen supplies and decorations. In modern life, people have an increasingly high pursuit of comfortable life and personalized decoration, and these household items can just meet consumers’ needs in these aspects, creating a warm, comfortable and unique living space for people.
Pet products are also a hot-selling category that cannot be ignored. With the continuous expansion of the pet market, people’s demand for pet products is also increasing. Temu provides a wide variety of pet food, utensils, clothing and other products, which can meet the high requirements of pet owners for the quality of life of pets, so that pets can also enjoy high-quality life treatment.
The food category also performed extremely well. Currently, Temu’s daily food orders have exceeded 10,000, and are growing every day, with a sales rate of more than 80%. As the current development focus of the Temu platform, the food category has also received corresponding weighting in terms of traffic.
The boys’ clothing category is also a category worthy of attention. This is a category that has just been opened, covering T-shirts, jackets, pants, sweatshirts, etc. As a newly opened category, the advantages of entering now are quite obvious, such as having a higher search weight, being able to be displayed first on the front end, and enjoying huge platform traffic.
In addition to the above-mentioned hot-selling categories, Temu’s main sales categories are also very rich, including beauty and personal care, clothing, jewelry, daily necessities, children’s products, etc. For sellers, they can carefully choose the appropriate category based on their own business positioning and target audience.