1. Overview of Tmall Global Settlement Rules
Tmall Global has a series of strict rules and requirements for merchants to settle in to ensure the quality of the platform and user experience. Among them, the most basic rule is that a brand can only open one flagship store at the same time, and the same company operating the same brand is not allowed to open a second store. This means that when applying for settlement, merchants need to carefully consider the store type and brand positioning to ensure that they meet the platform’s specifications.
In addition, if a company operates multiple brands of different products, it can open multiple flagship stores or specialty stores respectively. However, it should be noted that only one specialty store can be applied for under the same business category. This regulation is intended to avoid excessive competition among merchants in the same field and maintain market fairness and order.
2. Detailed explanation of Tmall Global Settlement Store Types
Tmall Global has a variety of store types, and the most common ones are brand flagship stores, specialty stores, and franchise stores. Brand flagship stores are a type of store designed specifically for self-owned brands or brands that are directly provided with exclusive authorization by trademark owners, reflecting the brand’s orthodoxy and authority. A specialty store is a store that is authorized to open by the trademark right holder of a brand, and it mainly sells authorized products under the corresponding brand. A franchise store allows merchants to operate two or more brands under the same Tmall International business category, providing merchants with a broader business space.
3. Analysis of Tmall International Entry Fees
The entry fees of Tmall International mainly include three parts: deposit, annual software service fee and software service fee rate. The specific amount of these fees varies depending on factors such as store type and business category. The deposit is a fee that merchants need to pay when they enter the platform, which is used to ensure that the merchant’s business behavior on the platform complies with regulations. The annual software service fee is the fee paid by merchants for using the various services provided by the Tmall International platform. The software service fee rate is a certain percentage of the fee calculated based on the merchant’s sales on the platform.