With the deepening of globalization and the booming development of the e-commerce industry, more and more overseas merchants are beginning to seek opportunities to expand in the Chinese market. As a leading company in China’s e-commerce field, Tmall Global provides a high-quality platform for overseas merchants to display and sell products. This article will explain the entry process of Tmall Global in detail and explore the basic conditions required for entry, so as to help merchants smoothly start their global e-commerce journey.
Before starting the journey of entering Tmall Global, merchants need to fully understand the entry process and related rules. First, merchants need to submit an entry application, prepare relevant qualification materials and fill in brand information. This process requires merchants to have an in-depth understanding of the store opening rules to ensure the completeness and accuracy of the application materials. At the same time, merchants also need to apply for registration of overseas payment in advance so that cross-border payments can be smoothly carried out in subsequent transactions.
After submitting the application, Tmall Global will review the merchant’s qualifications. This link includes multiple steps such as brand evaluation, preliminary and re-examination of qualifications. The evaluation cycle of brand and subject information is about 3 working days, while the preliminary and re-examination of qualifications is about 5 working days. Merchants need to wait patiently for the review results, and the review progress will be notified to merchants in a timely manner via email, SMS or Wangwang message.
After passing the review, the merchant will enter the store opening preparation stage. In this stage, the merchant needs to activate the account and set the store password to confirm the basic information of the store. At the same time, the merchant is also required to sign the store-related agreement and pay the store deposit to ensure the normal operation of the store. In this process, the merchant needs to ensure that there is sufficient available balance in the international Alipay account for subsequent transaction settlement.
After completing the store opening preparation, the merchant can start the work of goods warehousing and store online. Specialty stores and flagship stores need to put goods into the Cainiao warehouse, while brand flagship stores can choose whether to use Cainiao services according to the needs of the merchant. Before the store goes online, the merchant needs to publish a specified number of goods to ensure the richness and attractiveness of the store. Once the store is online, the merchant can log in to the merchant backstage to start normal operation and welcome the attention and purchase from global consumers.
It is worth noting that certain basic conditions must be met to enter Tmall International. First, the merchant needs to have an overseas company entity, which is an important prerequisite for ensuring that the merchant has legal business qualifications. Secondly, the merchant must provide a complete link of product purchase certificates to ensure the quality and source of the goods sold. In addition, merchants must also have an original copy of a Class 35 overseas trademark certificate (R mark) that has been registered for one year or more to demonstrate their brand strength and market competitiveness. It should be noted that companies in the free trade zone are currently unable to enter Tmall Global.
If the company applying for entry is a brand licensor, it must also provide an exclusive authorization issued by the trademark owner to the company, and only first-level authorization is allowed. This requirement is intended to protect brand rights and ensure that the authorization relationship is clear and legal.
In short, Tmall Global provides overseas merchants with a high-quality sales platform. By following the entry process and meeting basic conditions, merchants can smoothly start their global e-commerce journey. In this market full of opportunities and challenges, I believe that Tmall Global will become an important partner for more and more overseas merchants to achieve commercial success.