Today I will share with you ten ways to get traffic from Shopee. Basically, if you do these ten channels well, it is not a problem to get hundreds of orders a day! A well-run company can get hundreds or thousands of orders. Shopee relies on volume to make profits, and there is no doubt about this!
1. Ranking: Popular/hot/price/latest listing? Get ranking and traffic
To play a platform well, the most important thing is to understand the ranking rules of the platform, and then make countermeasures according to the rules! For example, Amazon’s A9 algorithm, eBay’s best match, etc.
So the three indicators to play Shopee well: 1. Popular (you can refer to the platform’s homepage products to follow the sale) 2. Latest listing (seize the platform’s buyer traffic peak time to list) 3. Price ranking (low price to get homepage ranking) 4. Sales ranking (sellers with conditions can consider brushing orders)
2. If free shipping is available, try to provide free shipping! Get a good ranking
I believe that everyone on the platform, whether at home or abroad, will sometimes choose a free shipping method, because no one wants to spend more money, and even if the price is higher, we will still consider buying some free shipping products!
Therefore, it is recommended that you check the free shipping when listing, and some buyers will choose free shipping when buying things. If you check it, you will have a better chance to get front row exposure!
3. Pay attention to the listing time of each site to get the first exposure opportunity!
Taiwan and Singapore are both night owl concentration camps. Shopee Taiwan and Singapore sites are quite active at night, and the number of orders starts to increase from 20 o’clock and lasts until 24 o’clock. The crazy ordering time is as long as 4 hours. Among them, the time points with the most orders in Taiwan and Singapore are 22 o’clock and 23 o’clock respectively. In addition, the Singapore site also has a small peak of orders at noon.
The shopping time of Malaysian and Thai people is relatively similar. From 11 o’clock, the number of orders on the Malaysian and Thai sites continued to grow, and everyone’s shopping enthusiasm was very high throughout the afternoon. Among them, the time period when the most people placed orders on the Thai site was 13-15 o’clock. The number of people who placed orders on the Malaysian site was the largest between 14-16 o’clock.
4. Determine the subcategories and do the details
Do a good job of product segmentation, so that it can be screened out in the category. You may not have noticed that each check condition on the left can determine a secondary category. The following is the category segmentation we selected when we put it on the shelf!
5. Low-price follow-sell to get ranking
The most direct method can be seen, as shown in the figure: two completely identical products, the one in front is the one with a lower price, and the sales volume is not as much as the one being followed!
Be careful not to bring other people’s brands, otherwise it may be forced to be removed from the shelves!
6. Pay attention to hot-selling data, hot-selling categories, etc.! Hot-selling categories on the platform: 1. Clothing, women’s clothing and peripheral products? 2. Accessories and jewelry? 3. Small household products 4. 3C small products
In one sentence: Cheap and cost-effective products are very popular among people in Southeast Asia! Because their economy is really not as strong as our great China!
7. Keyword search mechanism
Keyword search mechanism, as well as keyword ranking, the higher the degree of keyword matching, the better the effect!
First look at the constituent elements, that is, the formula:
[Brand name + keyword + product function attribute + applicable scope/crowd + color]
How to write and precautions:
(1). Think about the problem from the perspective of consumers and buyers!
(2). Remember that the keywords of the product are not thought up by yourself, but come from tools and tests!
(3). Do not use prepositions and some nonsense
(4). Simply describe your product in detail. Yes, it should be simple, but also detailed!
(5). Complete the important information in the previous words
(6). Do not add special characters, and do not use some prohibited words
(7). Strictly follow the process to write, and do not add many words that should not be there!
8. Keyword advertising
If you want high traffic, you must advertise! The most powerful tool to increase the number of orders is Shopee keyword advertising. A senior player in Thailand easily increased the daily order volume by 330% with keyword advertising; the price is affordable and there are constant discounts. Anyone who uses it will know!
What factors affect the keyword quality score?
Predicted click-through rate: The product click-through rate predicted based on the selected product, keyword and other information.
Online advertising performance: The actual click-through rate of the product and keyword during the advertising period.
Relevance: The degree of relevance between the selected keyword and the product title, description, category, etc.
What? Bidding on the same keyword, different scores and bidding prices, and different rankings? !
9. Fans Marketing
Fans are one of the key factors that may bring traffic without advertising, so fan marketing also appeared!
Don’t use some fan-boosting software, which is just to trick you into buying software, and then a bunch of zombie fans in the background will help you to brush a follow, which actually has no effect, because they are not your accurate fans, not even real people!
10. More shelves/more stores
I won’t introduce this in detail. The more products, the higher the probability of being selected. A store has 100 orders a day, and 10 stores have 1,000 orders. I won’t explain them in detail one by one, and everyone basically understands it!
Summary:
Play well with the above ten sources of traffic acquisition, and get hundreds or even hundreds of orders a day. It’s not a joke. After all, our own stores, including our Shopee seller friends, are operating. Of course, it depends on each person’s actual operation!