In recent years, the rapid development of live broadcast e-commerce and cross-border e-commerce has injected new vitality into the traditional e-commerce industry. The combination of the two, through live broadcast display and real-time interaction, allows domestic consumers to more intuitively understand the information of overseas products, interact with anchors and directly purchase products. This emerging model not only provides consumers with a more convenient and rich shopping experience, but also brings new growth momentum to the cross-border e-commerce industry. This article will deeply explore the application of live broadcast platforms in cross-border e-commerce, as well as the specific practices of imported cross-border e-commerce live broadcasting.
1. The perfect combination of live broadcast platforms and cross-border e-commerce
With the popularity of short videos and live broadcasts, major imported cross-border e-commerce platforms have started the layout of live broadcasting. Pinduoduo, Xiaohongshu, Taobao, Tmall, JD.com and other platforms have launched corresponding live broadcast function modules, realizing the organic combination of live broadcast and imported cross-border e-commerce. Through live broadcasts, consumers can watch the display of products in real time, understand the detailed information and usage of products, interact with anchors, and buy overseas products with more confidence.
2. Implementation steps of live streaming of imported cross-border e-commerce
1. Preparation before live streaming
Before live streaming, you need to make adequate preparations. First of all, you need to prepare the goods and open a store, transfer the goods from overseas or bonded warehouses to the bonded warehouses connected to the cross-border e-commerce platform, and put them on the shelves of cross-border e-commerce stores. Secondly, the team members participating in the live streaming need to be familiar with the main tasks and goals of the live streaming, and clarify the responsibilities and division of labor of each position. In addition, it is also necessary to use third-party live streaming management tools to manage window products, live streaming shops, etc., so as to better control the live streaming process.
2. Random processing in live streaming
During the live streaming process, the anchor needs to have good speech and process control capabilities, be able to answer fans’ questions, distribute benefits, and create an active live streaming atmosphere. At the same time, the backstage central control personnel need to cooperate with the anchor to put the goods on the shelves in time, check the live streaming data, and adjust the direction of advertising according to the situation. In addition, it is also necessary to pay attention to the interactive atmosphere of the live streaming room, guide fans to actively participate in the interaction, and increase the attractiveness of the live streaming.
3. Order processing and review after live broadcast
After the live broadcast, it is necessary to process the order in time to ensure that the goods can be shipped in time, and answer the fans’ messages and questions. At the same time, it is also necessary to review this live broadcast, summarize the experience and lessons learned during the live broadcast, analyze the problems and shortcomings, and propose improvement measures. Through continuous review and optimization, the effect and level of live broadcast with goods can be continuously improved.
3. Future prospects of live broadcast with goods for imported cross-border e-commerce
With the continuous development of live broadcast e-commerce and cross-border e-commerce, the prospects for live broadcast with goods for imported cross-border e-commerce will be broader. In the future, we will see more cross-border e-commerce platforms launch live broadcast functions, and more brands and merchants join the ranks of live broadcast with goods. At the same time, with the continuous advancement and innovation of technology, the form and content of live broadcast with goods will become more diverse, bringing consumers a better shopping experience.
As an emerging e-commerce model, live broadcast with goods for imported cross-border e-commerce is gradually becoming a new trend in the cross-border e-commerce industry. Through live broadcast display and real-time interaction, consumers can more intuitively understand the information of overseas products, interact with the anchor, and buy products with more confidence. For merchants, live streaming can not only improve sales efficiency and user stickiness, but also reduce marketing costs and increase brand awareness. Therefore, we should actively explore and practice new models of live streaming for imported cross-border e-commerce to promote the healthy development of the cross-border e-commerce industry.