The peak season of Japan’s cross-border market is mainly from March to September, which is closely related to Japan’s unique and important festivals. Let’s take a look at the distribution of Japan’s peak seasons and what products to sell.
1. March-April: Cherry Blossom Season, School Season, Relocation Season
Cherry Blossom Season: From the end of March to April, it has always been the golden month for e-commerce sales; with the cherry blossoms in full bloom, this is the peak period for Japanese people to travel and enjoy cherry blossoms. Cherry blossom viewing is a popular activity in Japan, and the Japanese Girls’ Day will also start in March.
This is a traditional festival introduced to Japan from China. Japanese girls will wear traditional clothes to enjoy the flowers under the peach trees, put beautiful puppets with peach blossoms together, and drink sweet wine made of glutinous rice, usually involving a lot of food and drinks. Therefore, Japan’s cherry blossom season has also spawned countless buyer needs.
School Season/Relocation Season: Japan starts a new school year in April every year, including most schools from kindergarten to university. Many graduates graduate and enter the workplace. Due to factors such as the start of school and enrollment, they will usher in a peak period of moving. Generally, auxiliary tools for installing furniture and cleaning to reduce the burden will become the purchase objects of the Japanese public.
Product recommendation: outdoor products, picnic cloths, portable folding chairs, picnic supplies, gift clothing, electronic products, office supplies, pencil cases, furniture and storage supplies.
2. Golden Week, Children’s Day, Dragon Boat Festival, Mother’s Day, Father’s Day in May-June
Golden Week: refers to the small holiday in Japan from the end of April to the beginning of May. The adjacent holidays are Showa Day (April 29), Constitution Memorial Day (May 3), Greenery Day (May 4) and Children’s Day on May 5-which is also the Dragon Boat Festival in Japan. It has become the peak period for Japanese people to travel abroad, and travel supplies will also explode, and electronic equipment such as cameras that record daily life will also enter the peak sales season accordingly.
Parent-child Festival: Mother’s Day on May 9, Father’s Day on June 27, etc. This series of parent-child festivals will become a wave of demand for gifts related to festivals.
Product recommendations: travel backpacks, digital cameras, video recorders, memory cards, greeting cards/accessories and clothing, ties/sports and outdoor products, toys/carp streamers and banners.
3. September summer festival/fireworks festival, summer vacation, Bon Festival
Summer festival: There are two in July and August every year. From Nagasaki in southern Kyushu to Sapporo in Hokkaido, more than 5,000 firework festivals will be held. Traveling with adults and children in yukata is a very grand and lively event in Japan.
Recommendations: dehumidifiers, UV protection products (such as sunglasses, hats), yukatas, beverages, etc.
In addition to the above, there are also campus sports meetings in September, Respect for the Aged Day and maple appreciation season in October, 735 and Black Friday year-end promotion season in November, New Year in December and Christmas during the ski season. It can be said that Japan’s peak season starts at the end of April and lasts until the end of the year.
The above is the knowledge of daily product selection in the peak season of the Japanese cross-border market shared with sellers. I hope it will be helpful to cross-border sellers. Lianlian International always pays attention to every little thing of the sellers. In future articles, we will also bring articles about the Japanese cross-border market to help sellers better select products.